Jakarta, 30 April, 2026 – The Government is working to strengthen the national film ecosystem through Intellectual Property (IP) to enhance the competitiveness of the film industry. The Ministry of Creative Economy / Creative Economy Agency emphasizes that film is not only a form of entertainment but also holds strategic value in driving broad economic, social, and cultural impacts.
Deputy Minister of Creative Economy, Irene Umar, received an audience with Soraya Intercine Films at the Ministry of Creative Economy office in Jakarta on Thursday (30/4/2026).
This effort was one of the key topics discussed during the meeting, particularly regarding the development of a sequel to the film 5 cm. Released in 2012, 5 cm attracted more than 2.4 million viewers and stands as an example of a local IP capable of generating a multiplier effect, including increasing interest in outdoor activities and the exploration of Indonesia’s natural landscapes.
“Films like 5 cm demonstrate that Indonesian creative works can deliver real and sustainable impact, while also serving as a strong driver of the creative economy,” said the Deputy Minister during the meeting held at Autograph Tower, Jakarta, Thursday (30/4).
The Ministry of Creative Economy is ready to facilitate collaboration through various strategic initiatives, including opening access to partnerships with state-owned enterprises (SOEs) and strategic partners to expand film promotion in public spaces through public transportation channels, outdoor media, and content placement at key locations.
“We want to ensure that Indonesian film IP can be more accessible to the public and achieve wider reach,” the Deputy Minister stated.
The Ministry also encourages the integration of films into national campaigns such as “Proud of Indonesian Creative Products,” as well as early activation efforts through re-screenings of the first 5 cm film in the form of community screenings (nobar) across various regions as part of the campaign leading up to the sequel’s release.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
In addition, global promotion opportunities through participation in international forums such as the World Conference on Creative Economy (WCCE) and international film festivals are part of efforts to expand the reach of Indonesian film IP to global markets. The Deputy Minister also encouraged the expansion of the 5 cm IP through derivative strategies, including merchandising development and collaborations with local brands.
“The momentum leading up to the release should be utilized from the outset. The development of merchandise and collaborations with various stakeholders can unlock additional economic value from film IP,” the Deputy Minister added.
Soraya Intercine Films welcomed these opportunities and expressed hope that collaboration with the government could strengthen promotion, expand cross-sector networks, and facilitate broader distribution both domestically and internationally. CEO of Soraya Intercine Films, Sunil Soraya, stated that the upcoming sequel will present a fresher storyline featuring a younger generation of characters and new explorations of Indonesia’s landscapes.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“We aim to carry forward the same spirit as the first film, but with a more relevant approach for today’s generation. The values of friendship, dreams, and love for Indonesia remain at the heart of the story,” said Sunil Soraya.
This audience marks an initial step in collaboration between the government and industry players to strengthen a competitive, sustainable national film ecosystem capable of delivering broader economic impact.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
