Jakarta, October 15, 2026 – Participants in the Indonesian Creative Export Acceleration (ASIK) Program supported by the Ministry of Creative Economy / Creative Economy Agency (Ekraf) are experiencing firsthand how their products are attracting interest at Trade Expo Indonesia (TEI) 2026. While exploring potential business partnerships is a primary objective, ASIK participants are also gaining valuable knowledge, from identifying market trends and developing business strategies to negotiating with prospective buyers.
The Ministry of Creative Economy / Creative Economy Agency (Ekraf), through the ASIK program, is committed to continuing to transform creativity into economic added value, expand business opportunities, and strengthen the creative economy’s contribution to national exports, Tangerang, October 15, 2026.
A total of 46 leading brands from the culinary, crafts, and fashion subsectors are receiving support from the Ministry’s Deputy for Cultural and Design Creativity to strengthen business capacity, improve export readiness, and expand access to global markets. One participant sharing this experience is Ika Yuanita of the culinary brand Kingkaf.
“ASIK is more than just training. I have gained valuable knowledge about farming, opening up markets, developing business concepts, setting target prices, negotiating, and preparing a business. It is not just about the initial preparation; we are genuinely learning how ready we need to be before entering the market. We are very happy because, for businesses like ours, MSMEs, it is not easy to get the opportunity to participate and showcase our products. This is an extraordinary opportunity to demonstrate regional potential,” said Ika at TEI 2026, held at the Indonesia Convention Exhibition (ICE), BSD City, Banten.
Erni Nur Hatmini, owner of the crafts brand Passion of Art Indonesia, has also experienced tangible benefits. She explained that export readiness requires businesses to adapt to efficiency demands, carefully calculate selling prices, and understand international market trends.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“I feel both happy and surprised because a promising prospective buyer had already shown interest this morning. I am very proud and grateful to the Ministry of Creative Economy and its team. I hope the knowledge we have gained will help me improve my business, produce high-quality products for the market, hire more employees, and create new job opportunities for the surrounding community,” said Erni.
At TEI 2026, Indonesian creative products are showcased across several key exhibition areas. In Hall 2, 16 culinary brands present processed foods, beverages, coffee, tea, chocolate, and Indonesian spices from various regions, including Bojonegoro, Semarang, Malang, Bitung, and Palembang. Meanwhile, Hall 8 features 18 crafts brands showcasing products made from wood, ceramics, leather, textiles, woven materials, and glass. The fashion subsector is represented by 12 brands displaying collections featuring woven textiles, batik, modest fashion, and ethnic accessories.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Syarifah, a representative of MYCL, highlighted the importance of incubation programs in generating added value from locally sourced materials throughout the production chain, from upstream to downstream.
“The ASIK program has been very beneficial for us. Participating in TEI has provided valuable insights and connections with prospective international buyers. The products we have developed through ASIK use seaweed. A raw material that initially has a value of one can be worth up to ten times more when creativity is added. We hope to continue developing domestic products while empowering communities through the creative economy,” said Syarifah.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Minister of Creative Economy Teuku Riefky Harsya emphasized that ongoing support through the Directorates of Culinary, Fashion, and Crafts reflects the government’s commitment to helping local brands become globally competitive.
“By strengthening business capacity and product readiness, local brands are expected not only to produce high-quality goods but also to meet the needs and standards of international markets. The Ministry of Creative Economy is committed to continuing to transform creativity into economic added value, expand business opportunities, and strengthen the creative economy’s contribution to national exports,” said the Minister.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
