Deputy Minister Explores Collaboration with Lippo Malls to Expand Market Access for Local Intellectual Property

Jakarta, July 9, 2026 – The Ministry of Creative Economy/Creative Economy Agency (Ekraf) is exploring a strategic collaboration with Lippo Malls Indonesia to optimize the implementation of creative economy programs throughout 2026. The partnership will focus on strengthening the creative ecosystem through talent development, expanded market access, and the promotion of local intellectual property (IP).

^{Deputy Minister of Creative Economy Irene Umar meets with representatives of Lippo Malls Indonesia during an official meeting at the Ministry of Creative Economy office in Jakarta on Thursday, July 9, 2026.}

“Collaboration between the government and the private sector is essential to building a sustainable creative economy ecosystem. Shopping malls can serve as platforms where creative talent, communities, industry players, and the public come together, providing Indonesian creative works with greater opportunities to grow and generate economic value,” said Deputy Minister of Creative Economy Irene Umar during a meeting at the Autograph Tower in Jakarta on Thursday (July 9).

During the meeting, both parties agreed to develop a series of collaborative initiatives that will be implemented through creative activation programs scheduled for August and October 2026. These programs are designed to provide creative economy practitioners from various subsectors with opportunities to showcase their work, expand professional networks, and explore commercialization opportunities.

^{Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.}

The Deputy Minister emphasized that these initiatives should be designed with a long-term ecosystem approach. She highlighted that careful curation, collaboration among local brands, community engagement, and well-targeted promotional strategies will be essential to ensuring meaningful and lasting impact for creative economy stakeholders.

“We hope Lippo Malls can serve as a catalyst for the growth of Indonesia’s creative economy. Beyond providing exhibition spaces, we want to create opportunities for local IP and creative talent to evolve into competitive brands with a sustainable presence in the retail market,” said Santiwati Basuki, Chief Marketing Officer of Lippo Malls Indonesia.

^{Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.}

Lippo Malls Indonesia also reaffirmed its commitment to supporting the development of local IP, creative communities, and creative talent through programs across its nationwide shopping mall network. The collaboration is expected to create more opportunities for high-value creative works while expanding market access for Indonesian creative products.

Kiagoos Irvan Faisal

Head of Communications Bureau

Ministry of Creative Economy/Creative Economy Agency