Jakarta, August 23, 2026 — The Government fully supports the potential expansion of the LaLaLa Fest Intellectual Property/IP into international markets. Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, said the music festival strengthens Indonesia’s position as a destination for international music performances.
Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, tries an electric motorcycle at the LaLaLa Fest 2026 festival venue at JIExpo Kemayoran, Jakarta, Sunday (23/8/2026).
“It is no longer the time for us to feel inferior or think that we are not good enough or not cool enough. Indonesia has extraordinary, fantastic, and highly commercial creativity. We have so many works and creative ideas that can actually be taken anywhere, even abroad,” said the Deputy Minister of Creative Economy while attending LaLaLa Fest 2026 at the Jakarta International Expo (JIExpo), Kemayoran, Central Jakarta, Sunday (23/8).
The Deputy Minister of Creative Economy also expressed her appreciation to The Group as the promoter of LaLaLa Fest. According to her, LaLaLa Fest 2026 offers a complete entertainment experience by bringing together local and international musicians, while also serving as part of the creative economy ecosystem that connects creative works, industry players, communities, and markets.
Held from August 22–23, LaLaLa Fest 2026 featured 32 international musicians, showcasing the strength of its creative concept and identity. CEO of The Group and LaLaLa Fest promoter, Donny Heru, said that the strength of the LaLaLa Fest IP has attracted attention from international markets.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“In Manila, they purchased the license from us. The guidelines, design, and everything else come from us, while they handle the operations and financing. This shows that the creativity and concept we developed in Indonesia can be brought to other countries. We own the IP and its guidelines, while they operate it locally. So Indonesia is not only a market; we can also become the owner and licensor of a creative IP used abroad,” explained Donny.
The expansion of the LaLaLa Fest IP to Manila is one example of the growing Indonesian creative economy and its increasing appeal in international markets. The ability to create concepts, build brands, and develop IP that can be implemented in other countries demonstrates the potential of Indonesian creative economy players to become not only consumers, but also creators and owners of creative economic value in the global market.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“LaLaLa Fest could become a music expo for the region. This already shows that we are not merely creating a festival, but are capable of bringing and selling Indonesian IP internationally. In my view, this is one of the best examples of how Indonesia’s creative economy can grow and become competitive on the international stage,” she said.
The Ministry of Creative Economy continues to strengthen the creative economy ecosystem by developing national creative works, creativity, and IP so they can generate added value and reach global markets. The success of LaLaLa Fest demonstrates the significant potential of Indonesian creativity to be developed into world-class products and experiences, while opening new opportunities for Indonesia to further establish itself as a creative nation capable of creating and exporting IP to international markets.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
