Jakarta, August 16, 2026 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, applauded the organization of Baba Lili Tata (BaLiTa) Run 2026. The Deputy Minister said the event demonstrates how animation Intellectual Property (IP) can serve as a bridge across subsectors, bringing together sports, events, merchandise, retail, education, and tourism.
Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar (second from right), together with Deputy Minister of Women’s Empowerment and Child Protection, Veronica Tan (right), flag off participants of the Baba Lili Tata (BaLiTa) Run 2026 at Batavia PIK, Jakarta, Sunday (August 16, 2026).
“The government’s role is to ensure that more Indonesian IPs have the opportunity to grow, enter the market, and become engines of growth for Indonesia’s creative economy. We hope BaLiTa can inspire more Indonesian creators that building an IP is a long-term investment. From a single character, we can build an entire ecosystem,” said the Deputy Minister at the event held in Batavia PIK, Jakarta, Sunday (August 16).
The Deputy Minister’s attendance was a direct follow-up to a meeting held on July 27, 2026, with PT Karya Wilasa Nusantara (JPT Event Partner), a full-service event organizer with experience since 2016 that initiated BaLiTa Family Market & Run. The event was also considered a strategic momentum to encourage the development and commercialization of Indonesian character IP, particularly BaLiTa, which currently has a base of more than 17.6 million subscribers on YouTube, with nearly 14 billion views, and has received recognition from YouTube as the Most Viewed Video for Family & Kids in Indonesia.
The Deputy Minister said BaLiTa’s audience has successfully been developed into tangible economic value through various channels, including merchandise, books, and games. This expansion has continued into live entertainment through the organization of family festivals and running events.
“For us at the Ministry of Creative Economy, this is what we mean by the commercialization of Intellectual Property. An IP should not stop at being a work or character, but should be able to create various products, experiences, communities, jobs, and ultimately economic value,” added the Deputy Minister.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
BaLiTa Run was attended by approximately 300 children and parents who enjoyed interactive entertainment featuring the popular animated series BaLiTa. Previously, the Ministry of Creative Economy had also supported Festival PikPak, which helped strengthen the competitiveness of local IP and was successfully held from October 31 to November 2, 2025, at Lapangan Banteng, Central Jakarta.
“We would like to thank Deputy Minister Irene Umar for her presence. Together with Baba Lili Tata, we are presenting Indonesia’s first local IP run event to encourage Indonesian families to have better quality time, particularly through physical activities. We hope this event can serve as a recreational platform that supports public health and the growth of the creative economy,” explained Jessica, Creative Director of PikPak.
BaLiTa Run featured Gimmick Activities such as mingle balloon, free cotton candy for the first 50 finishers, free face painting at three locations, and a sand playground. Stage Activities included Poundfit & Zumba, children’s competitions, an art workshop, and a talkshow, providing an enjoyable and educational space for creative economy practitioners and local brands to showcase their creative products.
The event was also attended by Deputy Minister of Women’s Empowerment and Child Protection, Veronica Tan.
Kiagoos Irvan Faisal
Head of Bureau for Communication
MINISTRY OF CREATIVE ECONOMY / CREATIVE ECONOMY AGENCY
