Jakarta, September 6, 2026 – The Ministry of Creative Economy / Creative Economy Agency (Ekraf) continues to strengthen its commitment to expanding the ecosystem for creative economy players through Deputy Minister of Creative Economy Irene Umar’s visit to The Local Market ID: Pasar Wiwitan SCBD at SCBD Park, Jakarta. The collaborative space with The Local Market and SCBD serves as a platform for local creators to expand sustainable market access.
Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, visits The Local Market ID: Pasar Wiwitan SCBD at SCBD Park, Jakarta, Sunday (6/9/2026).
“SCBD, which is often considered too premium for micro, small, and medium enterprises (MSMEs), has proven otherwise today. Everyone is coming together, selling, and showcasing outstanding products based on local materials and wisdom. Indonesia also has tremendous natural potential, including conservation areas such as Tambling Wildlife Nature Conservation or TWNC, which is unique to Indonesia. Collaboration between the Ministry of Creative Economy and stakeholders is key to supporting this ecosystem, so that we continue to return to our cultural roots and preserve local wisdom passed down through generations,” said Irene Umar, Sunday (6/9).
Based on Statistics Indonesia (BPS) data processed by the Ministry of Creative Economy, the fashion, crafts, and culinary subsectors recorded the highest export values of creative economy goods during the January–April 2026 period, reaching US$5.85 billion, US$3.82 billion, and US$0.28 billion, respectively. These three subsectors also served as major contributors to the creative economy in 2025, accounting for 41.06 percent for culinary, 14.77 percent for fashion, and 10.70 percent for crafts, demonstrating the significant potential of local products to strengthen the position of the creative economy as a driver of national economic growth.
“As conveyed by the President, we must put an end to sectoral egos and institutional egos. We must work together in the spirit of gotong royong to preserve unity because this is not about brands or institutions, but about our sincere commitment to Indonesia and the Red and White. To the public, let us strengthen the foundations of the national economy by making it a habit to be proud to buy and use domestic products,” the Deputy Minister emphasized.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Held regularly every first weekend of the month from August 1–2, 2026, through the September 5–6, 2026 edition, The Local Market ID is a monthly creative market with free admission that promotes a hexahelix collaboration involving the government, curators, public space providers, and creative economy players. Initiated by PT Ku Ka Aku Suka (The Local Market ID) together with the Ministry of Creative Economy and Creative Event Entertainment (CEE), and supported by Artha Graha Group, the program features more than 200 curated tenants, ranging from culinary products, crafts, fashion, antiques, and workshops to music performances, serving as a platform to promote creativity while preserving Indonesia’s cultural heritage.
“CEE’s collaboration with The Local Market ID through Pasar Wiwitan SCBD is an effort to provide a public space that connects communities, creative players, and the public, while strengthening SCBD as a destination that is not only a business center, but also a hub for creative and cultural activities,” said CEE Director Ananta Pribadi.
On the occasion, the Deputy Minister visited a number of tenants from various creative economy subsectors, including Allysia, KASI Living, Saiya, Lyka, and Habitat Park, before visiting the Artha Graha Peduli Pavilion to learn about TWNC and AGP Arthakes, among others. One of the participants selected through the Ministry of Creative Economy’s Open Call, local brand Goodthings, expressed its appreciation for The Local Market’s role in helping expand the market for men’s and women’s apparel incorporating Nusantara wastra, such as batik cardigans and modern ethnic clothing.
“We are participating in this event again this week because during the two-day event last August, we made Rp14 million. Whenever Deputy Minister of Creative Economy comes here, I never miss the opportunity to take photos or create content. It turns out that this also increases people’s trust. For us, this event has had a huge impact. Customers keep coming, we keep getting repeat purchases, and our followers are increasing, especially among people around the SCBD area,” said Goodthings Co-Founder Angela.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
The event was also attended by Deputy Minister of Women’s Empowerment and Child Protection Veronica Tan and Governor of North Maluku Sherly Tjoanda. Meanwhile, the Deputy Minister of Creative Economy was accompanied by Deputy for Strategic Development of the Creative Economy Mohammed Ali Berawi; Deputy for Cultural and Design Creativity Yuke Sri Rahayu; Deputy for Digital Creativity and Technology Muhammad Neil El Himam; Director of Marketing System Development and Institutional Relations Danny Rahdiansyah; Director of Architecture and Design Sabar Norma Megawati Panjaitan; Director of Crafts Neli Yana; Director of Television and Radio Radi Manggala; and Director of Advertising Andy Ruswar.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
