Jakarta, October 14, 2026 – The government is committed to introducing local products to international markets. Five regional fashion brands have demonstrated how support from the Ministry of Creative Economy / Creative Economy Agency (Ekraf), through the Directorate of Fashion, has expanded market access and improved product quality.
Five brands supported by the Ministry of Creative Economy / Creative Economy Agency (Ekraf) showcase their products at the Indonesia International Modest Fashion Festival x Jakarta Muslim Fashion Week (IN2MOTIONFEST x JMFW) 2026, Jakarta, Wednesday (14/10/2026).
This was evident in the experience of Ade Rahman, designer and brand owner of Alrafi from the Riau Islands, at the opening of the Indonesia International Modest Fashion Festival x Jakarta Muslim Fashion Week (IN2MOTIONFEST x JMFW) 2026, held on Wednesday (14/10) at Hall A of the Jakarta International Convention Centre (JICC). An alumnus of the 2025 Indonesian Creative Export Acceleration (ASIK) Program, Alrafi designs each collection using carefully selected materials and elegant silhouettes.
“The Ministry’s support has had a tangible impact on transforming our management practices, making product quality more measurable, improving time efficiency, and significantly enhancing our brand’s credibility. Increased sales and exposure at various events have helped our regional brand move from the local stage to the national and international levels. Our products have even attracted buyers in Singapore, Malaysia, Thailand, and Spain,” said Ade Rahman.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Alongside Alrafi, four other Ministry-supported brands are showcasing their work at the annual event, which runs through October 18, 2026. The commitment to green industry principles is also evident in Batik Siger from Lampung. An alumnus of the 2024 Indonesian Creative Appreciation (AKI) Program, the brand has used more than 70 percent natural dyes and incorporated natural materials into its fabrics, applications, and packaging over the past five years.
“The mentoring program provided by the Ministry of Creative Economy has been a major leap forward. It has improved the quality of our traditional textile products, enabling us to enter international markets in New York, Dubai, and South Africa, while also boosting our confidence as regional artisans. This achievement proves that through synergy, innovation, and the courage to preserve local cultural identity, regional creations can compete and make their mark on the global fashion stage,” said Laila Al Khusna, Founder and Director of Batik Siger.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Similarly, Organic Culture from Jember, East Java, presents an environmentally friendly fashion concept using biodegradable organic fabrics. Its products include shirts, trousers, headscarves, jackets, and tote bags. Having previously participated in the 2025 IDE.IN program, the brand introduced its “Majestic Banyuwangi” collection, inspired by local natural and cultural richness, as well as the “Gujana” collection, which uses ecoprint techniques to minimize textile waste.
“Being supported by the Ministry of Creative Economy has paved the way for our business development. It has not only increased our revenue and exposure but also brought our sustainability narrative and local creations to international audiences, including in Sweden, the Netherlands, and Japan. Sustainability is not simply about selling products; it is about how creativity and circular business concepts can create a broader impact and inspire the world,” said Wanda Tri Utami, Chief Operating Officer of Organic Culture.
Meanwhile, Anantari from the Special Region of Yogyakarta stands out with its signature black-and-white color palette, representing a clean, understated, and elegant sense of luxury. This distinctive character is complemented by local wisdom through the use of Indonesian cultural elements such as batik and woven textiles. Having previously participated in JMFW 2025 and ASIK 2025, the brand is optimistic about attracting international fashion enthusiasts.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“The Ministry’s mentoring has provided an important foundation for Anantari, from refining our distinctive black-and-white batik brand identity to improving packaging and business management. This support has opened up significant opportunities for us to reach international markets, from exhibiting in Jeddah to regularly shipping products to customers in Malaysia and Singapore. The Ministry has not only helped us create premium-quality products but also connected local creations with opportunities to grow and expand their presence in global markets,” said Resky Noviana, Founder of Anantari.
The fifth brand, Thiffa Qaisty from the Riau Islands Province, showcases its Sakinah by Thiffa Qaisty line, established in October 2015 and focused on deluxe ready-to-wear Muslim fashion with an urban and futuristic character. Having participated in JMFW 2023 and AKI 2023, the brand combines modern designs with traditional textiles such as woven fabrics and batik, enhanced by hand embroidery and sequins.
“Since receiving support from the Ministry of Creative Economy, our sales have grown much faster. We have also gained promotional opportunities through fashion exhibitions and fashion shows, as well as access to training. Our products have reached Paris and Dubai, and we have participated in events in Russia and South Korea. We have also exported our products to Malaysia. We are truly grateful for the many opportunities we have received,” said Thiffa Qaisty Salsabila, CEO and Creative Director of the Thiffa Qaisty brand.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
IN2MOTIONFEST x JMFW 2026 features fashion shows, trade exhibitions, and business collaboration forums to strengthen the global modest fashion ecosystem. The integration of the two festivals was initiated through a strategic alliance involving Bank Indonesia, the Ministry of Trade, the Ministry of Micro, Small, and Medium Enterprises, the Ministry of Creative Economy, the Ministry of Tourism, the Indonesia Fashion Chamber (IFC), the National Committee for Sharia Economy and Finance (KNEKS), and other relevant institutions. The collaboration formally brings together the work of JMFW, established in 2021, and IN2MOTIONFEST, established in 2022, beginning in 2026.
Carrying the theme “Indonesia’s Integrated Modest Fashion Ecosystem: Transforming Modest Fashion Brands into Global Business,” the event focuses on accelerating the ecosystem and strengthening interinstitutional collaboration as part of the nation’s economic transformation, while reinforcing Indonesia’s position as a global sourcing hub for modest fashion.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf), Teuku Riefky Harsya, who attended the opening of IN2MOTIONFEST x JMFW, emphasized that the participation of fashion brands reflects the government’s commitment to delivering tangible results during its two-year period of work, advancing national transformation and helping Indonesians move up the economic ladder.
“IN2MOTIONFEST x JMFW 2026 is more than just a fashion show. It is a tangible manifestation of interinstitutional synergy and collaboration to showcase the potential of Indonesia’s rich cultural textiles. Through support for the creative sector from upstream to downstream, we demonstrate that Indonesian fashion products can stand out through their high quality, distinctive local narratives, and strong global competitiveness. The Ministry of Creative Economy is ready to serve as a new engine of national economic growth that starts in the regions, providing an important foundation for achieving national self-reliance on the path toward Indonesia Emas 2045,” said Minister of Creative Economy Teuku Riefky Harsya.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
