Jakarta, August 13, 2026 – Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf), Teuku Riefky Harsya, discussed the use of artificial intelligence (Artificial Intelligence/AI) technology to strengthen the capacity of young creative talent and enhance the competitiveness of micro, small, and medium enterprises (MSMEs) during a meeting with PT Inovasi Solusi Cerdas (KreasiKita). The Minister of Creative Economy noted that the use of AI technology creates opportunities to develop the capacities and economic activities of the younger generation.
Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf), Teuku Riefky Harsya (center), speaks with KreasiKita CEO Ivan Handryks Sitanaya (fourth from right) during a meeting with PT Inovasi Solusi Cerdas (KreasiKita) at the Ministry of Creative Economy Office, Jakarta, Thursday (August 13, 2026).
“Today, many gig economy opportunities require young people to work as freelancers without having to be based in an office. The Ministry of Creative Economy continues to encourage capacity building among young people through various training programs. A combination of training in areas such as voice-over, affiliate marketing, and the use of AI can serve as one approach to connecting creative talent with employment and entrepreneurship opportunities,” said the Minister of Creative Economy during the meeting at Autograph Tower, Jakarta, Thursday (August 13).
KreasiKita is an AI-based career platform that connects young talent with employment opportunities while empowering MSMEs through digital technology. KreasiKita expressed its commitment to creating employment opportunities for young talent and supporting the use of digital technology in business activities to contribute to the growth of the national creative economy.
According to Statistics Indonesia (BPS) data, Indonesia’s Open Unemployment Rate (TPT) stood at 4.68 percent in February 2026, with a labor force of 154.91 million people and 147.67 million employed people. The use of AI-based technology, including through platforms such as KreasiKita, can form part of collaborative efforts to empower young people, support MSME digitalization, and promote responsible AI literacy.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“The Ministry of Creative Economy views the creative economy as having a strategic role in supporting the middle class, as each subsector is capable of creating new jobs and business opportunities. We also have various digital training programs for creative economy practitioners and young talent,” added the Minister of Creative Economy.
Meanwhile, the KreasiKita platform, scheduled to launch on August 18, 2026, is planned to offer several features, including job matching, weekly challenges, tasks, a community, and AI Studio for MSMEs (AI Image, AI Video, and AI Assistant). The platform is designed to support digital talent development and the utilization of technology in MSME activities.
“KreasiKita has two goals: helping young people access employment opportunities and supporting MSMEs in moving up to the next level. We provide AI-based features such as an image generator, video tools, and a chatbot that can support various work activities. The use of AI technology is expected to expand access to opportunities for Indonesia’s creative talent,” said KreasiKita CEO Ivan Handryks Sitanaya.
During the meeting, Minister of Creative Economy Teuku Riefky was accompanied by Deputy for Digital and Technology Creativity, Muhammad Neil El Himam; Director of New Digital Technology, Dandy Yudha Feryawan; Minister’s Special Staff for Strategic and Inter-Institutional Affairs, Rian Syaf; and Minister’s Expert Staff, Gemintang Kejora Mallarangeng. Also in attendance were KreasiKita COO Sachrul Mulyadi; KreasiKita Advisor Subioto Jingga; Business Executive Aditya Firaz; IT & Software Lead Jerry Lucas; and representatives from Folago Pictures, Zhafran Solichin.
Kiagoos Irvan Faisal
Head of the Bureau for Communication
MINISTRY OF CREATIVE ECONOMY / CREATIVE ECONOMY AGENCY
