Jakarta, October 9, 2026 – The Ministry of Creative Economy / Creative Economy Agency (Ekraf), through the Deputy for Cultural and Design Creativity, is strengthening its commitment to accelerating the culinary subsector ecosystem by participating in the 9th Edition of the Cafe & Brasserie Expo (CBE) 2026 at Hall 5 of the Nusantara International Convention Exhibition (NICE), PIK 2. The participation aims to expand market access and enhance the competitiveness of local coffee- and chocolate-based culinary brands in both national and international markets.
The Ministry of Creative Economy / Creative Economy Agency (Ekraf), through the Deputy for Cultural and Design Creativity, strengthens its commitment to accelerating the culinary subsector ecosystem by participating in the 9th Edition of the Cafe & Brasserie Expo (CBE) 2026 at Hall 8, Nusantara International Convention Exhibition (NICE), PIK 2.
This strategic initiative is part of efforts to open market access for four businesses supported by the Indonesian Creative Export Acceleration (ASIK) Culinary Program, Batch 2 and Batch 3. Participants at the Ekraf Pavilion include Kingkaf, Aricafe, L’ile Chocolate, and Cokelatin Signature, as well as two strategic partners representing industry associations: the Specialty Coffee Association of Indonesia (SCAI) and the Indonesian Coffee Investors Professional Association (PAPIKI).
Deputy for Cultural and Design Creativity at the Ministry of Creative Economy, Yuke Sri Rahayu, emphasized that the culinary subsector plays a crucial role in strengthening cultural identity while driving the national economy.
“Culinary products are not merely goods to be consumed; they are part of Indonesia’s identity, creativity, and economic strength. Therefore, our task is to ensure that the creativity of culinary practitioners can be developed into value-added products with strong brands that can reach broader markets,” said Deputy Yuke.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Coffee and chocolate have been specifically selected because of their significant potential for creative downstream development. The Ministry of Creative Economy provides support to businesses so that they do not merely sell raw materials, but also increase product value through improvements in quality, packaging design, brand identity, product storytelling, and the development of derivative products.
President Director of Panorama Media, Royanto Handaya, welcomed the Ministry of Creative Economy’s active collaboration at CBE 2026. According to him, the Ekraf Pavilion serves as a concrete platform for connecting supported businesses with business networks and prospective investors.
“The Ekraf Pavilion is expected to serve not only as an exhibition venue, but also as a gateway to business partnerships and tangible transactions for supported creative economy practitioners. With the support of the government, organizers, and industry players, the Ekraf Pavilion can become a strategic platform for increasing the visibility of local products, opening up business opportunities, and making Indonesian creative products more competitive in both national and global markets,” said Royanto.
Meanwhile, Director of Culinary at the Ministry of Creative Economy, Romi Astuti, emphasized that participation in an international-scale exhibition such as CBE is an initial step toward promoting sustainable business models that are ready to expand.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“Moving forward, we want more Indonesian culinary brands not only to establish a strong presence in the domestic market, but also to be ready for replication, expansion through partnerships and franchising, and entry into international markets. This is what we mean by transforming Indonesian culinary products from products into creative economy assets,” concluded Director of Culinary Romi Astuti.
Irena Surosoputra, a representative of Cokelatin Signature, explained that participating through the ASIK program had provided practical knowledge that was highly useful for reaching both B2B (business-to-business) and B2C (business-to-consumer) markets.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“Through ASIK, we learned a great deal—not only in theory but also in practice, including how to effectively find buyers through websites. We hope this event will provide us with many opportunities in both B2C and B2B markets, enabling us to work together to expand the reach of Indonesian chocolate,” said Irena.
Through this facilitation, the Ministry of Creative Economy continues to work toward building an inclusive, innovative, and globally competitive culinary ecosystem to drive national economic growth through creativity.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
