Jakarta, September 23, 2026 – Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, received an audience with LYNK.ID to discuss the development of digital businesses and the strengthening of the creator economy ecosystem in Indonesia. The meeting also served as a venue to explore potential collaboration in supporting digital-based creative economic growth.
Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf), Teuku Riefky Harsya, receives an audience with LYNK.ID to discuss digital business developments and strengthening the creator economy ecosystem in Indonesia at the Ministry of Creative Economy office, Jakarta, Wednesday (23/09/2026).
The Minister stated that the evolution of digital platforms needs to progress hand-in-hand with the growth in the number of digital creators and entrepreneurs across Indonesia. According to him, the presence of platforms that assist creators in managing and growing digital business activities holds the potential to reinforce the creative economy value chain.
“As a newly established ministry, this meeting presents a valuable opportunity to strengthen and expand the creative economy ecosystem, specifically in the regions. Applications are also a sector with major investment in Indonesia and a part of priority that we must continuously cultivate. On the other hand, creative hubs are already present in many regions and need activation to be able to produce high-quality creative economy actors, including through capacity building and certification,” the Minister stated on Wednesday (9/23).
LYNK.ID is a digital business platform that enables creators to build audiences, distribute content, sell digital products and services, and monetize creative works within a unified ecosystem. This platform could be utilized by content creators, online business operators, and individuals to expand their digital activities.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
The Minister added that the Ministry of Creative Economy continually opens spaces for collaboration with various digital platforms and digital industry practitioners. This approach is intended to broaden opportunities for creators while encouraging digital-based creative activities to evolve into sustainable economic endeavors.
“Therefore, we are constantly updating our short- and medium-term roadmaps to be more targeted in strengthening every program, while ensuring that the collaboration built delivers tangible benefits to the ecosystem. The Ministry of Creative Economy maintains two major focus areas: contributing to poverty alleviation and driving national economic growth. In this context, LYNK.ID can serve as a collaborator, particularly in providing training, strengthening the practitioners’ capacity, as well as expanding and advancing the digital-based creative economy ecosystem,” Teuku Riefky stated.
The audience, held at the Ministry of Creative Economy Office, Jakarta, also addressed digital business trends and needs among creators and creative economy practitioners. The exchange of insights regarding these developments is deemed essential so that support for creative economy practitioners remain increasingly relevant to shifting consumer behaviors, technology, and digital business models.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Founder of LYNK.ID, Agusleo Halim, expressed that the platform was launched in 2021 as an operating system for creative content. Currently, LYNK.ID boasts over 10 million users across Indonesia with millions of transactions. At LYNK.ID, creators earn income not only from transactions, but also from generated views. Thus, LYNK.ID functions not merely as a marketplace, but as a supportive ecosystem enabling creators to develop their works and economic activities.
“We were not only providing a website and affiliate marketplace accessible to everyone for immediate selling, but we also built a media ecosystem currently involving around 20 media outlets so that the entire ecosystem can connect more broadly and deliver a greater impact. Whatever we pursue together shares a common objective: strengthening and accelerating the creative economy ecosystem. LYNK.ID stands ready to collaborate with the Ministry of Creative Economy to jointly accelerate the growth of Indonesia's creative economy,” Agusleo stated.
The audience was also attended by IP Director of LYNK.ID Bilal Faranov; Operations Manager Ristya; Community Officer Tasya Kusmillenda; and Director of Digital Content at the Ministry of Creative Economy, Yuana Rochma Astuti.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
