Jakarta, July 15, 2026 – Vice Minister of Creative Economy/Vice Head of the Creative Economy Agency, Irene Umar, discussed the development of an interactive digital arts ecosystem through immersive digital experiences with Imagispace as part of efforts to strengthen the concept for Indonesia's 81st Independence Day celebration. The meeting also explored opportunities to nurture creative talent by combining artistic innovation with technology to engage audiences across generations.
Vice Minister of Creative Economy/Vice Head of the Creative Economy Agency, Irene Umar (right), speaks with Imagispace Co-Founder and Art & Creative Director, Mervi (left), during a meeting at the Ministry of Creative Economy Office in Jakarta on Wednesday (July 15, 2026).
"The most important thing for Imagispace in strengthening its position within the creative industry is to create sustainable impact. It is not only about delivering immersive experiences for the public, but also about generating employment, empowering creative talent, and building an Indonesian digital arts ecosystem that can continue to grow together," said Vice Minister Irene Umar during the meeting at Autograph Tower, Jakarta, on Wednesday (July 15).
Imagispace has established itself as an innovative platform that combines visual arts, technology, music, and lighting to deliver a new form of educational entertainment for the public. Its reputation was strengthened through its successful collaboration with teamLab in the Future Park Jakarta exhibition.
The experimental art experience attracted more than 120,000 ticket sales, engaged over 400 influencers, and generated coverage from more than 50 national and international media outlets.
Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.
During the discussion, the Vice Minister also emphasized that Imagispace has the potential to expand the utilization of Indonesia's local intellectual property (IP) through digital experiences that resonate with the public. One of the ideas explored was the transformation of Indonesia's traditional games into interactive digital experiences to enliven the celebration of the nation's Independence Day under the theme "A Sovereign, Just, and Prosperous Indonesia."
"Indonesia possesses an extraordinary wealth of traditions, games, and cultural heritage. The challenge is how we package them with digital innovation to create experiences that are unique, inspiring, and capable of attracting both Indonesian and international audiences," said the Vice Minister.
In addition to discussing the development of interactive installations, the meeting also addressed challenges facing the immersive experience industry, including technology investment requirements, sustainable business models, and the importance of developing intellectual property assets to strengthen the competitiveness of Indonesia's creative professionals amid increasing global competition.
Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.
Imagispace Co-Founder and Art & Creative Director, Mervi, expressed appreciation for the support and insights provided by the Ministry of Creative Economy. According to her, collaboration with the government represents an important step toward expanding the application of creative technology while introducing the works of Indonesian creative talents to broader audiences.
"We believe Indonesia has extraordinary creative talent. Through collaboration with the Ministry of Creative Economy, we hope to deliver digital art experiences that not only entertain but also celebrate Indonesia's cultural identity while creating more opportunities for local creators. This is our first visit to the Ministry, and we received many creative ideas on the spot from the Vice Minister. We are excited to continue brainstorming, including plans for Imagispace activations during this year's Independence Day celebrations," said Mervi.
Also attending the meeting alongside the Vice Minister was Director of Visual Arts and Performing Arts, Dadam Mahdar. Head of Partnership and Sponsorship at Imagispace, Ambar, was also present.
Kiagoos Irvan Faisal
Head of Communications Bureau
Ministry of Creative Economy/Creative Economy Agency
