Jakarta, August 24, 2026 – Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf), Teuku Riefky Harsya, highlighted the FIA Rallycross World Cup 2026 as a strategic momentum to promote local products, particularly within the automotive modification subsector, which has been officially included in the Creative Economy Master Plan (Rindekraf) 2026–2045. This international sportainment event is projected to strengthen the competitiveness of Indonesia’s creative economy on the global stage while contributing to the growth of the national economy.
Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf), Teuku Riefky Harsya, receives an audience with Sarga.co – FIA Rallycross World Cup 2026 at the Ministry of Creative Economy office in Jakarta, Monday (24/8/2026).
“This event is not merely a sports competition, but also part of efforts to strengthen the creative industry ecosystem, particularly as the Ministry of Creative Economy has association partners across 21 creative economy subsectors with significant potential for collaboration,” said Teuku Riefky during a meeting with Sarga.co at the Ministry of Creative Economy office in Jakarta, Monday (24/8).
The meeting served as an opportunity to present the plans for the FIA Rallycross World Cup Jakarta 2026, including its implementation concept and strategic benefits for the national economy. The organizers also sought promotional support and the utilization of resources from the Ministry of Creative Economy to ensure the success of this world-class sportainment event.
The Minister of Creative Economy explained that major events such as this involve numerous creative economy subsectors, ranging from event management, visual communication design, digital content production, photography, videography, broadcasting, fashion, culinary, crafts, to automotive modification. Therefore, international sporting events not only offer competitive value, but also create tangible economic opportunities for creative economy players across Indonesia.
“The synergy among creative subsectors in this international event will serve as a key showcase for Indonesian innovation and creative works to global markets, especially if we can collaborate with local intellectual property (IP). This would attract not only automotive enthusiasts, but a much broader audience. The Ministry of Creative Economy is committed to overseeing and facilitating the integration of local creative industry players so they can take an active role in this event,” said the Minister of Creative Economy.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
The FIA Rallycross World Cup Indonesia 2026 will be the first FIA Rallycross World Cup event in the world to be held in Southeast Asia, marking a historic moment for Jakarta and Indonesia. Initiated through a collaboration between Sarga Motorsport and the Fédération Internationale de l'Automobile (FIA), the event will take place at the Jakarta International E-Prix Circuit, Ancol, on December 5–6, 2026. Under the concept of transforming the circuit into a combination of asphalt and gravel tracks, the event will feature approximately 46 drivers over two days. It will also include live music entertainment through the Sarga Festival and an automotive exhibition. The event is targeting more than 25,000 spectators on site and hundreds of millions of digital viewers globally, including Generation Z, automotive communities, and tourists.
The event also marks a continuation of the Ministry of Creative Economy’s strategic partnership with Sarga.co, following a previous meeting on Thursday, December 18, 2025, which discussed collaboration for the Indonesia Rising Stars (IRS) Award 2026. Through the expansion of its business into Sarga Motorsport, Sarga.co has demonstrated its commitment to strengthening an integrated sports and entertainment ecosystem based on IP in Indonesia.
“The trust given by FIA to us to organize this world-class event is a great honor as well as a major responsibility for Sarga.co to deliver the highest standards of event management. We are not merely creating an event; our goal is to build an ecosystem around it. We appreciate the support from the Ministry of Creative Economy, which will strengthen the involvement of the national creative ecosystem in making history for motorsport in Southeast Asia,” said President Director of Sarga.co, Nugdha Achadie.
During the meeting, Sarga.co was also represented by Chief Operating Officer (COO) Samsul Purba; Head of Corporate Communication, Esther Ginting; and Government Relations, Laura Brigitta. Meanwhile, the Minister of Creative Economy was accompanied by Deputy for Cultural Creativity and Design, Yuke Sri Rahayu; Director of Architecture and Design, Sabar Norma Megawati Panjaitan; and Minister’s Expert Staff for Strategic and Inter-Institutional Affairs, Gemintang Kejora Mallarangeng.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
