Jakarta, September 1, 2026 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, received an audience with PT Panda Investama Semesta at Autograph Tower, Jakarta, Tuesday (September 1). During the meeting, the Deputy Minister of Creative Economy encouraged stronger collaboration between Indonesia and China through the development of the creative economy ecosystem, particularly in expanding market access for Indonesian talents and intellectual property (IP), utilizing artificial intelligence (AI), and developing a globally oriented creative industry ecosystem.
Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, received an audience with PT Panda Investama Semesta at the Ministry of Creative Economy office in Jakarta, Tuesday (1/9/2026).
The Deputy Minister of Creative Economy welcomed the cooperation initiatives in three key areas, namely the internationalization of Indonesian talents and IP, the development of AI creative content, and the creation of an esports ecosystem. The collaboration is directed not merely toward technology exchange, but also toward talent capacity building, content production, certification, and access to international markets.
“We want Indonesian talents not only to be part of the global ecosystem, but also to become the leading creators who bring Indonesian stories, culture, and IP to the world stage. Most importantly, the criteria for the type of talents needed must be clearly defined. This will allow the matchmaking process to be carried out appropriately, as countries come to Indonesia to fulfill very specific needs,” said the Deputy Minister of Creative Economy.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Amid the rapid development of AI, the Deputy Minister of Creative Economy emphasized the importance of protecting talents and creative works. According to her, AI should serve as an instrument to strengthen the capacity and productivity of creators, while ensuring the protection of the works, identities, faces, and voices of Indonesian talents.
“AI must be utilized as a tool to strengthen creators’ capabilities and increase productivity, but at the same time, we must ensure the rights and protection of Indonesian talents, which are an important part of this cooperation initiative. We will try to connect this with the Directorate of Technology Creativity, which is more relevant to explore future opportunities,” added the Deputy Minister of Creative Economy.
Meanwhile, China is considered one of the accelerators for Indonesian talents to gain international recognition and access to global markets. Several examples have shown that the participation of Southeast Asian talents in entertainment programs in China can increase exposure, fan bases, and awareness of their IP. However, these opportunities need to be supported by proper management, market strategies, and industry partners.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“China can certainly serve as an international accelerator. We want to see how Indonesia can become a base for creators and IP exports, as well as a center for content production and distribution to global markets. What we want to convey is the global value of Indonesian talents, so that Chinese audiences and people around the world appreciate them precisely because of their Indonesian identity,” said Walker, a producer who also participated in the meeting.
In addition to the internationalization of talents, the meeting also discussed a proposed offering encompassing the development of content production training and certification, an IP center, and access to global distribution. The Deputy Minister of Creative Economy welcomed these opportunities while emphasizing that the cooperation must be translated into concrete and measurable steps. Therefore, further discussions between the technical teams of both parties are required.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
