Jakarta, October 13, 2026 – The Ministry of Creative Economy / Creative Economy Agency (Ekraf) held GEN MATIC (Generasi Melek Teknologi): Learning Digital Business at D-HUB Special Economic Zone, KEK ETKI Banten, Tangerang Regency, on Thursday (8/10). The program, attended by 100 selected participants, aims to strengthen the capacity of creative economy practitioners to develop digital businesses.
The Ministry of Creative Economy / Creative Economy Agency (Ekraf) holds GEN MATIC (Generasi Melek Teknologi): Learning Digital Business at D-HUB Special Economic Zone, KEK ETKI Banten, Tangerang Regency, Thursday (8/10/2026).
GEN MATIC training covers creating online store websites, utilizing artificial intelligence (AI), developing digital products, and optimizing social media as a marketing tool. Participants are equipped with skills to apply technology according to their business needs and changing market dynamics.
Minister of Creative Economy Teuku Riefky Harsya emphasized that technological proficiency plays an important role in transforming creativity into products and services with economic value. Digital skills can also expand entrepreneurial opportunities and create room for new business models to emerge.
“Digital transformation must create tangible economic opportunities for creative economy practitioners. Through GEN MATIC, we want to ensure that creativity and technological skills can be developed into competitive products and businesses. Strengthening these capabilities is essential to enabling more creative talent to generate added value, expand market access, and create quality jobs,” said the Minister of Creative Economy.
Deputy for Digital and Technology Creativity at the Ministry of Creative Economy, Muhammad Neil El Himam, welcomed the collaboration between regional government and the private sector in organizing the program. He emphasized that business practitioners need to understand consumer needs and develop appropriate business strategies to compete in digital markets.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
GEN MATIC is a collaborative initiative involving the Ministry of Creative Economy, the Tangerang Regency Government through the Youth, Sports, Culture, and Tourism Office (Disporabudpar), and Sinar Mas Land as the Business Entity for the Development and Management (BUPP) of KEK ETKI Banten. This collaboration utilizes D-HUB Special Economic Zone as a training and development space for creative businesses.
Head of the Tangerang Regency Youth, Sports, Culture, and Tourism Office, Asep Suherman, expressed the regional government’s support for digital transformation among young people and micro, small, and medium enterprises (MSMEs). He hopes that training and the use of Creative Hub facilities will help businesses improve their competitiveness and create employment opportunities.
“Technological developments have transformed the local economic landscape. Tangerang Regency has significant potential in its productive youth population and MSMEs. Through training and the use of facilities such as Creative Hubs, we aim to help creative economy practitioners level up, adapt to change, strengthen their competitiveness, and create new jobs for the wider community,” said Asep.
Following the training, participants will receive regular mentoring for 1.5 months to apply what they have learned. The program is expected to help creative economy practitioners develop digital businesses through collaboration among the government, industry, and academia.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
