Sumedang, August 4, 2026 – The Ministry of Creative Economy / Creative Economy Agency continues to support Sumedang in strengthening cross-generational, community-based competencies across the region. Through the Ministry's Center for Creative Economy Human Resources Development (Pusbang SDM), a creative economy human resource capacity-building program entitled "Sumedang Go Digital" was held at the Sumedang Creative Center (SCC), bringing together more than 150 creative economy practitioners and content creators from all 26 districts of Sumedang Regency.
The Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, attends the "Sumedang Go Digital" program held at the Sumedang Creative Center (SCC) in Sumedang Regency, West Java, on Tuesday (August 4, 2026).
“One of the characteristics of a region with strong creative economy potential is having deep cultural and historical roots. When culture becomes the foundation and is combined with downstream innovation, technology, and creativity, that is where the creative economy emerges. We believe Sumedang has tremendous potential to nurture community-based creative talent through its unique strengths,” said Minister of Creative Economy Teuku Riefky Harsya at the SCC in Sumedang Regency on Tuesday (August 4).
The Minister emphasized that digital transformation must be utilized as an instrument to enhance human resource quality, expand market access, and strengthen regional creative ecosystems. According to him, digitalization is not merely about marketing products through social media or e-commerce platforms, but also about driving innovation, strengthening collaboration, protecting intellectual property, and optimizing the use of technology across all 21 creative economy subsectors.
“West Java is one of the priority provinces for strategic creative economy development. The Sumedang Regional Government has tremendous potential, supported by the enthusiasm and strong spirit of creative economy practitioners who have been here since early this morning and share the determination to move forward together. Therefore, the Ministry of Creative Economy will continue to collaborate so that Sumedang's creative economy not only grows nationally but also gains global recognition,” the Minister said.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Also attending the creative economy human resource capacity-building program in Sumedang, which also serves as one of the Ministry's Creative Hub activation initiatives, was Deputy Regent of Sumedang M. Fajar Aldila, who expressed his appreciation for the Minister's visit and the presence of the Ministry's delegation in Sumedang Regency. According to him, support from the central government serves as an important catalyst to accelerate creative economy development while strengthening the role of the Sumedang Creative Center as a collaborative space for creative economy practitioners.
“We sincerely appreciate and thank the Minister of Creative Economy for providing valuable support, particularly for the Sumedang Regency Government and our fellow creative economy practitioners. We hope the guidance, capacity building, and collaboration that have been established will continue to unlock Sumedang's creative economy potential and improve the welfare of our communities,” said Muhammad Fajar Aldila.
The "Sumedang Go Digital" program, which serves as a pilot project of the Ministry's Center for Creative Economy Human Resources Development (Pusbang SDM), featured experienced media and branding practitioner as well as KasiSolusi founder Deryansha as the keynote speaker.
The training covered strategies for business growth, branding and product positioning, leveraging social media for business, digital marketing and marketplaces, as well as practical tips for building sustainable businesses in the digital era.
Photo: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
The Minister also greeted participants and toured three areas of the Sumedang Creative Center that are regularly used for dance rehearsals, music rehearsals, batik workshops, the development of the photography and architecture subsectors, and various collaborative activities.
Also accompanying Minister of Creative Economy Teuku Riefky Harsya were Advisor to the Dharma Wanita Persatuan (DWP) of the Ministry of Creative Economy Adinda Yuanita; Secretary of the Ministry of Creative Economy/Secretary of the Creative Economy Agency Dessy Ruhati; Minister's Special Staff for Strategic and Inter-Institutional Affairs Rian Firmansyah; Minister's Special Staff for Communication, Media, and Public Services Renanda Bachtar; Head of the Center for Creative Economy Human Resources Development R. Adi Mukhtar Rivai; and Acting Head of the Bureau of General Affairs Indra Saputra.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
