Jakarta, 19 March, 2026 – The Ministry of Creative Economy/Creative Economy Agency (Ekraf), through the Directorate of Music under the Deputy for Media Creativity, facilitated the production of two music videos by talents from Central Java, Alrosta Group and Man Osman, as part of the AKTIF (Creative Acceleration) Music program. This initiative is expected to help regional musicians reach national and even international stages.
The Ministry of Creative Economy facilitated the production of two music videos by Central Java talents, Alrosta Group and Man Osman, through the AKTIF (Creative Acceleration) Music program.
“Through AKTIF Music, we aim to directly support regional musicians—not only in the production process, but also in building storytelling and enhancing the quality of their work so it can connect with audiences,” said Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, on Thursday, March 19, 2026.
The program took place in Surakarta from March 9–11, 2026, and aims to promote, distribute, and enhance the capacity of local musicians across various regions in Indonesia. As part of the initiative, Man Osman, who performs in the pop genre, collaborated with Lokananta and Red Ring Production to produce a music video titled Sisa Senja di Matamu, scheduled for release on March 18, 2026.
The song carries the theme of a journey as a way the universe guides people back home, with filming conducted in Surakarta and its surrounding areas. Its release coincides with the period leading up to Eid al-Fitr, when Indonesians are closely associated with the tradition of “returning home.”
Meanwhile, Alrosta Group, known for their Javanese pop/koplo genre, collaborated with Pragita and Belive to produce the music video Sesulih, scheduled for release on March 21, 2026. The work tells a story of love that falls apart but heals over time, presenting an emotional narrative about loss and renewed hope.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
The production process took place in several locations across Central Java, including Surakarta, Tawangmangu, and Karanganyar, enhancing the visuals with a strong sense of nostalgia.
Alrosta Group and Man Osman expressed their appreciation for the support provided by the Ministry of Creative Economy. The assistance not only covered production but also included conceptual development and institutional capacity building, helping regional musicians become more prepared to compete in the national music industry.
The AKTIF Music program is part of the Ministry of Creative Economy’s ongoing efforts to create economic value through the music subsector, including by opening opportunities for the distribution and commercialization of creative works. By fostering collaboration across industry players, the program is expected to strengthen the position of local music as part of a new engine of national economic growth driven by creativity.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
This program goes beyond mentorship, aiming to build a sustainable regional music industry ecosystem through measurable impact. It includes funding for music video production, facilitation of contracts (covering copyright and related rights), promotion and commercialization of creative products, as well as monitoring and evaluation by the Presidential Staff Office.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
