Animation Industry Revenue Surges 279.53%, Minister of Creative Economy: Animation Industry is a New Engine of Economic Growth

Kemenekraf/Bekraf RISelasa, 19 Mei 2026
Animation Industry Revenue Surges 279.53%, Minister of Creative Economy: Animation Industry is a New Engine of Economic Growth

Jakarta, May 19, 2026 – Revenue from Indonesia’s animation industry based on original animation works and original intellectual property (IP) has increased significantly, surpassing export-oriented animation service revenues. In 2025, revenue from IP-based animation rose by 279.53 percent compared to 2015.

Minister of Creative Economy, Teuku Riefky Harsya, delivered remarks at the Indonesia Animation Report 2026 event at Artotel Thamrin, Jakarta, Tuesday (19/5/2026).

Currently, there are 308 active original animation titles that have been produced and distributed across various global platforms. The data is based on the Indonesia Animation Report 2026 released by the Indonesian Animation Industry Association (AINAKI).

Indonesia Animation Report 2026 is a comprehensive study that maps the condition, potential, and challenges of the national animation industry.

“The animation industry is an important part of the creative economy with strong potential to become a new engine of economic growth. This report serves as an important foundation for driving the industry’s transformation toward a globally competitive intellectual property-based model,” said Minister of Creative Economy Teuku Riefky Harsya during the launch of Indonesia Animation Report 2026 in Jakarta on Tuesday (19/5).

Documentation by the Bureau for Communication of the Ministry of Creative Economy / Creative Economy Agency.

Based on research involving 262 animation studios employing 3,448 workers, Indonesia’s animation industry has demonstrated significant growth, reaching an industry value of Rp798.15 billion in 2025, more than tripling over the past decade with an average annual growth rate of 12.86 percent.

“This report is the result of collaboration between the Ministry of Creative Economy, the Indonesian Animation Industry Association (AINAKI), the National Research and Innovation Agency (BRIN), and Dian Nuswantoro University, and serves as a continuation of previous research studies conducted from 2015 to 2020,” he explained.

AINAKI Chairman Daryl Wilson added that one of the report’s key findings is that the animation service sector contributes significantly to the economy, although it has not yet been optimally mapped within the national economic framework, despite its strong potential to drive GDP growth and create employment opportunities based on creative talent.

Documentation by the Bureau for Communication of the Ministry of Creative Economy / Creative Economy Agency.

“This data is essential for all of us in formulating future strategies together. Based on the mapping data, animation studios in Indonesia are still concentrated on Java Island, but we can also identify where talent pools and industry players are located. This allows the government and associations to focus on developing programs directly in those regions,” he said.

The research also revealed several challenges still faced by the national animation industry, including limited studio financing for global expansion, insufficient intellectual property protection for local animation works, and a large number of freelance and contract-based workers. The report also emphasizes the importance of cross-sector collaboration through a hexahelix approach involving government, industry, academia, communities, media, and financial institutions in building an integrated animation industry ecosystem.

Head of the Center for Society and Culture Research at BRIN, Aulia Hadi, described Indonesia Animation Report 2026 as an important milestone in the journey of the national animation industry. According to him, the report is the first comprehensive effort to simultaneously map all strategic dimensions of Indonesia’s animation industry, including its industrial structure.

Documentation by the Bureau for Communication of the Ministry of Creative Economy / Creative Economy Agency.

“The animation industry in Indonesia has experienced highly significant growth over the past decade, as reflected in this report, contributing substantially to Indonesia’s economic growth. One of the report’s key recommendations is the development of an end-to-end and collaborative National Animation Roadmap. This is highly relevant, and BRIN remains committed to contributing to Indonesia’s creative development, including through animation,” he explained.

Rector of Dian Nuswantoro University (UDINUS), Prof. Pulung, stated that Indonesia Animation Report 2026 demonstrates that Indonesia’s animation industry is no longer solely about production, but also about ownership of ideas, talent, and intellectual property.

“UDINUS is proud to be part of this collaboration because universities have the responsibility to produce excellent and creative human resources, applied research, and innovation capable of elevating the national animation industry. We hope this report will serve as a strategic foundation for the emergence of more globally competitive Indonesian animation IPs,” he said.

Documentation by the Bureau for Communication of the Ministry of Creative Economy / Creative Economy Agency.

As a follow-up, the report recommends five strategic policy packages, including reforms in IP-based financing access, acceleration of intellectual property protection, development of global distribution channels, transformation of the talent ecosystem, and strengthening infrastructure alongside industry decentralization. With integrated policy implementation, Indonesia’s animation industry is projected to surpass Rp1 trillion by 2030, further strengthening its position as one of the leading creative economy forces in Southeast Asia.

The Minister of Creative Economy was accompanied by Deputy for Media Creativity Cecep Rukendi, as well as Expert Staff to the Minister for Media Affairs Rocklin Anderson Siagian.

Kiagoos Irvan Faisal

Head of Bureau for Communication

Ministry of Creative Economy / Creative Economy Agency

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