Jakarta, March 8, 2025 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency Irene Umar attended the Indonesia International Furniture Expo (IFEX) 2025, an international-scale exhibition of furniture and home décor crafts, held from March 6–9, 2025, at Jakarta International Expo (JIExpo), Jakarta, on Saturday, March 8, 2025.
Wamenekraf melakukan visitasi ke Indonesia International Furniture Expo (IFEX) 2025, sebuah pameran furnitur
IFEX 2025 is a collaborative initiative between the Indonesian Furniture and Craft Industry Association (HIMKI) and PT Dyandra Promosindo. The exhibition aims to introduce Indonesian furniture and craft products to the global market while opening up greater opportunities for local creative industries to grow and expand.
This year, IFEX is targeting over 12,000 international buyers from various countries. During her visit, Wamenekraf Irene Umar emphasized the importance of collaboration within the creative industry.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
“Currently, the Ministry of Creative Economy is developing various creative economy sectors, including fine arts and performing arts. Every subsector of the creative economy needs a stage to showcase their products and works. IFEX is one of the best platforms for that. We will continue to provide more stages—both nationally and internationally—to present Indonesian creative industries to the world. This is a new engine of growth we should be proud of,” said Irene.
The Ministry of Creative Economy/Creative Economy Agency has participated in IFEX since last year. At IFEX 2024, the event recorded transactions totaling USD 150,000 or around IDR 2.44 billion, with buyers from countries such as Bulgaria, Seychelles, India, the United Arab Emirates, and the United States.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
This year, the Ministry was allocated a 66 m² exhibition space by Dyandra Promosindo to showcase the works of four creative economy players in the home décor sector: Abbacraft (Jakarta), Maharani (Solo), Craftote (Solo), and Manamu (Bali).
Deputy Minister of Creative Economy Irene underlined that IFEX 2025 is a key opportunity for creative industry players to expand their networks, gain exposure, and break into export markets.
“Our creativity should not only be recognized as ‘Made in Indonesia,’ but as ‘Created by Indonesia.’ Indonesia is a source of inspiration, and we must be kings in our own country while also conquering the global market,” she stated.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
She also expressed optimism regarding the prospects of Indonesia’s furniture and craft industries.
“I witnessed firsthand the enthusiasm of international buyers at IFEX 2025. Many of them already have full orders for this year—this is a great sign for the growth of our industry. The high Domestic Component Level (TKDN) in the products on display also proves that this industry has great potential to generate broad employment for Indonesians,” she added.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
Deputy Minister of Creative Economy Irene Umar’s presence at IFEX 2025 reaffirmed the Ministry’s commitment to supporting the growth of the creative industry, particularly in the furniture and craft sectors.
Through active participation in IFEX 2025, it is hoped that Indonesian creative products will become more widely recognized on the global stage, able to compete internationally and contribute significantly to the national economy.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
Deputy for Cultural and Design Creativity Yuke Sri Rahayu and Craft Director Neli Yana were also present to accompany Deputy Minister of Creative Economy during the event.
Kiagoos Irvan Faisal
Acting Head of Communications Bureau
Ministry of Creative Economy/Creative Economy Agency
