Bincang Ekraf Lampung Promotes Creative Innovation through a Hexahelix Approach

Kemenekraf/Bekraf RIMinggu, 15 Februari 2026
Bincang Ekraf Lampung Promotes Creative Innovation through a Hexahelix Approach

Bandar Lampung, 15 February, 2026 – The Minister of Creative Economy / Head of the Creative Economy Agency, Teuku Riefky Harsya, attended the Bincang Ekraf event at El’s Coffee Roastery, Bandar Lampung, Sunday (February 15). The event served as a strategic dialogue platform to gather aspirations, strengthen collaboration, and promote creative economy innovation in Lampung through a Hexahelix approach.

A group discussion featuring three individuals: one speaking into a microphone, another writing notes, and a woman in a hijab.The Minister of Creative Economy, Teuku Riefky Harsya, conducted the Bincang Ekraf session with 24 practitioners from various subsectors at El’s Coffee Roastery, Bandar Lampung, Sunday (February 15, 2026).

In addition to the dialogue, the Minister of Creative Economy, together with officials from the Lampung Provincial Government, conducted a visit to PT Sari Alami to directly observe the coffee production and processing stages, from roasting to packaging. This visit is expected to serve as an inspiration for the development of local creative enterprises.

On this occasion, the Minister of Creative Economy emphasized that the government is committed to supporting the development of creative subsectors and facilitating collaboration among communities, enabling regional creative products to scale up and reach national and international markets, thereby fostering more collaborative and effective growth.

During the discussion, participants conveyed a number of aspirations, ranging from the need for MSME facilitation, cross-subsector collaboration platforms, to the strengthening of promotion and training.

A woman in a brown hijab speaks into a microphone at an event, with an audience of men in the background.Source: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.

In response, the Minister of Creative Economy emphasized that each creative economy subsector possesses its own unique characteristics and requires appropriate collaboration.

“Collaboration with national and international events strengthens creative capacity and networks. Creative actors can leverage promotion and training opportunities to enhance their capabilities. The government stands ready to facilitate growth and maximize the potential of each subsector,” said the Minister of Creative Economy, Teuku Riefky Harsya.

Two men in casual attire are seated at a table, one speaking into a microphone while the other claps. Bottled drinks are on the table.Source: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.

The Governor of Lampung, Rahmat Mirzani Djausal, added that the regional government is committed to supporting all forms of collaboration with the central government, particularly in strengthening the capacity of MSMEs and creative economy subsectors that have already penetrated national and international markets.

“We want creative actors to share experiences, improve quality, and grow together, so that Lampung’s creative economy becomes stronger and more competitive,” said the Governor.

The synergy between the central government, regional government, and creative economy practitioners in the Bincang Ekraf Lampung and the visit to PT Sari Alami underscores the role of the creative economy as the new engine of growth.

A packaging machine with orange bags is shown, featuring mechanical components and a modern workspace in the background.Source: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.

Also accompanying the Minister of Creative Economy, Adinda Yuanita Teuku Riefky Harsya, were the Advisor of Dharma Wanita Persatuan of the Ministry of Creative Economy / Creative Economy Agency; the Deputy for Cultural and Design Creativity of the Ministry of Creative Economy, Yuke Sri Rahayu; Rian Firmansyah, Special Staff to the Minister for Strategic and Inter-Institutional Issues; Panji Purboyo, Expert Staff to the Minister for Protocol and Regional Coordination; as well as Andy Ruswar, Director of Culinary.

Also in attendance were Rycko Menoza, Member of Commission VII of the House of Representatives of the Republic of Indonesia; Bambang Iman Santoso, Mayor of Metro, Lampung; Tony Ferdinansyah, Acting Head of the Lampung Office of Tourism and Creative Economy; and Achmad Hery Setiawan, Head of the National Nutrition Agency (BGN) Lampung.



Kiagoos Irvan Faisal

Head of Bureau for Communication

Ministry of Creative Economy / Creative Economy Agency

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