Jakarta, 13 August 2025 – The Ministry of Creative Economy is exploring a strategic collaboration with the Indonesian Handicraft Exporters & Producers Association (ASEPHI) to drive the export of creative products through the INACRAFT Volume 4: Youthpreneur 2025 program. This planned cooperation also targets facilitating intellectual property registration access for young entrepreneurs engaged in downstreaming.
Biro Komunikasi Kemenekraf - Menteri Ekonomi Kreatif, Teuku Riefky Harsya, menerima audiensi dari Asosiasi Eksportir & Produsen Handicraft Indonesia ASEPHI, Jakarta, rabu (13/08/2025).
“The challenges in our creative economy ecosystem can Biro Komunikasi Kemenekraf - Menteri Ekonomi Kreatif, Teuku Riefky Harsya, menerima audiensi dari Asosiasi Eksportir & Produsen Handicraft Indonesia ASEPHI, Jakarta, rabu (13/08/2025).be addressed through a hexahelix collaborative approach, including with associations like ASEPHI, which will drive downstreaming. Foreign furniture becomes local furniture, foreign fashion becomes local fashion. Through this process, downstreaming occurs, creating economic commercialization,” said Minister of Creative Economy Teuku Riefky Harsya during a visit from ASEPHI at Autograph Tower Thamrin Nine, Jakarta, on Wednesday, 13 August 2025.
Minister Teuku Riefky stated that INACRAFT 2025 could serve as a platform to socialize intellectual property registration for local commodities to compete in international markets. He emphasized the importance of understanding the Madrid Protocol, the international trademark registration system managed by the World Intellectual Property Organization (WIPO), as outlined in the Ministry of Ekraf’s MoU with WIPO signed in August 2025.
“With support from WIPO, we may be able to set up a booth at INACRAFT to raise awareness regarding intellectual property registration for export products,” explained Minister Teuku Riefky.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
ASEPHI is an organization representing Indonesian handicraft artisans and entrepreneurs, aiming to promote, develop, and enhance the competitiveness of local craft products in domestic and international markets.
During the meeting, ASEPHI Chairman Muchsin Ridjan expressed his appreciation for the Ministry of Ekraf’s support in previous and upcoming INACRAFT events.
“At the INACRAFT held last February, we recorded 66,192 visitors from 11 countries. We would like to thank the Minister for his presence as a form of support at that event. We hope that in INACRAFT Vol. 4, we can collaborate to further enhance the impact of this exhibition,” said Muchsin.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Additionally, ASEPHI First Deputy Chair Hatman highlighted the importance of government involvement in strengthening the creative economy ecosystem.
“The Ministry of Ekraf has many points of intersection with ASEPHI, especially at INACRAFT. Almost 70 percent of the products are fashion, along with culinary and crafts. Therefore, we hope the Ministry of Ekraf can contribute here,” said Hatman.
INACRAFT, initiated by ASEPHI, is a prestigious international-scale exhibition in Indonesia that promotes handicraft products while empowering young creative entrepreneurs. ASEPHI collaborates with Mediatama Event to organize this event.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
After successfully holding INACRAFT 2025 in February, ASEPHI will host INACRAFT Vol. 4 on 1–5 October 2025 at the Jakarta International Convention Center, themed “Craft, Culture and Future.”
The exhibition provides a platform for collaboration and innovation that emphasizes cultural preservation through creative works and encourages youth participation through the “Youthpreneurs and Export” concept.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Accompanying Minister Teuku Riefky were Deputy for Cultural Creativity and Design Yuke Sri Rahayu, as well as ASEPHI representatives including Third Deputy Chair Muhammad Ali Jufry, Secretary General Muhammad Nur Azis Bakhtiar, and Mediatama Event Director Uminur.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
