Jakarta, 28 July 2025 — The Ministry of Creative Economy / Creative Economy Agency explored potential cooperation with Roemah Koffie to enhance exports in the culinary subsector, particularly Indonesian coffee. This planned collaboration targets international markets while strengthening the creative value chain and improving human resource capacity.
Doc. Bureau for Communication – Deputy Minister of Creative Economy Irene Umar Holds an Audience with Roemah Koffie to Explore Cooperation to Increase Exports in the Culinary Subsector, Including Indonesian Coffee, Jakarta, Monday (28/07/2025).
“Indonesia has extraordinary coffee, yet not all of its value potential has been fully optimized. The Ministry of Creative Economy does not only focus on export aspects, but also seeks to strengthen the creative value chain—from improving human resource capacity and expanding market access to providing assistance in creating derivative products such as merchandise and brand storytelling that reinforce national identity,” said Deputy Minister of Creative Economy Irene Umar during an audience with Roemah Koffie at Autograph Tower, Jakarta, Monday, 28 July 2025.
The Deputy Minister stated that the Ministry of Creative Economy / Creative Economy Agency aims to strengthen the culinary subsector as the new engine of growth of the national economy. Through this discussion forum, the Ministry can formulate strategic policies related to product downstreaming, international market penetration, and the development of creative potential from upstream to downstream.
The exploratory discussions between the Ministry of Creative Economy and Roemah Koffie cover several aspects, including the establishment of a coffee academy as an education center, brand activation through creative channels, and exploration of global markets through promotional pathways and economic diplomacy. To support these steps, the Ministry of Creative Economy opened opportunities for administrative facilitation to ensure that market development processes run effectively and sustainably.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
This exploration aligns with the Creative Economy Synergy (Sinergi Ekraf) priority program within Asta Ekraf, the strategic framework for national creative economy development. Through Sinergi Ekraf, the Ministry of Creative Economy encourages partnerships among industry players and collaboration between brands to expand the reach of Indonesian creative products in global markets while building a competitive and interconnected business ecosystem.
Human resource development is also a key concern for Roemah Koffie. Felix TJ, CEO of Roemah Koffie, expressed his intention to establish partnerships with vocational education institutions and universities to create structured employment absorption pathways.
“We want to open job opportunities for local young talent, especially in production, processing, and creative fields. If this can be bridged with universities or polytechnics, we are ready to provide space for graduates to grow,” he stated.
On the other hand, strengthening human resources is also a major focus through the Creative Economy Talent pillar. The Ministry of Creative Economy sees the importance of connectivity between educational institutions and industry.
“It will be far more optimal if university graduates are prepared to directly enter the workforce. This is where we come in to bridge them with relevant industries, in line with the vision of creative economy development that begins from the regions,” added the Deputy Minister of Creative Economy.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
The Director of Culinary at the Ministry of Creative Economy, Andy Ruswar, conveyed that his office is open to supporting export initiatives by creative economy actors, including through coordination of administrative requirements and communication with relevant networks in destination countries. This support will be tailored to the needs and readiness of business actors.
Roemah Koffie itself is committed to promoting coffee as a cultural force that unites various segments of society. Felix TJ views coffee not merely as a commodity, but also as a means of connecting people—from farmers to consumers. Through synergy with the Ministry of Creative Economy / Creative Economy Agency, he encourages Indonesia’s coffee ecosystem to continue growing and strengthening each link in its value chain.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
