Jakarta, March 12, 2025 – The Ministry of Creative Economy/Creative Economy Agency continues its efforts to strengthen the digital ecosystem, particularly in the regulation and monetization of digital content.
Wamenekraf Irene Umar bahas ekosistem konten digital dengan 13 Nadi, dorong regulasi dan monetisasi kreator, Jakarta, Rabu (12/03/2025).
This initiative stems from internal surveys and monitoring, which recorded over 1,100 content creators with a total subscriber base of 3.1 billion people. Currently, the creative economy sector contributes 6.9% to the Gross Domestic Product (GDP).
This effort became the main topic of discussion during a meeting with 13 Nadi, a platform that serves as a home for content creators across various fields, including music, vlogging, tutorials, and other creative sectors.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
Deputy Minister of Creative Economy/Deputy Minister of the Creative Economy Agency, Irene Umar, emphasized the importance of cross-ministerial collaboration in establishing better regulations for creators.
“We aim to build a framework that enables collaboration between the Ministry of Creative Economy, the Ministry of Law and Human Rights, and other relevant ministries. The goal is for content creators to gain stronger legal support and be able to utilize their Intellectual Property Rights (IPR) as economic assets, including in financing programs for recording artists,” said Irene.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
Irene further highlighted the need for enhanced communication with digital platforms such as YouTube to improve the effectiveness of content ID provisions for creators. The Ministry of Creative Economy is currently deepening its data collection to formulate more targeted policies.
Gio Winandi, CEO of 13 Nadi, revealed that many creators still face limitations in digital literacy, particularly in understanding the use of various platforms.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
“Many creators are only proficient in one platform, such as YouTube or TikTok, without realizing they can expand their reach to other platforms like Spotify or Instagram. Another major issue is the lack of mechanisms to protect their work from unauthorized use by others,” Gio explained.
As a solution, 13 Nadi has implemented digital fingerprint technology to track creators’ IPRs. The three main focus areas are the identification and protection of digital content through fingerprinting, leveraging the digital economy, and monitoring copyright violations.
During the discussion, Irene stressed that the digital ecosystem must be supported by strong regulations so that creators can thrive optimally.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
“This audience has provided us with new insights and serves as a foundation for drafting more effective policies. I hope this coordination extends beyond the Ministry of Creative Economy and involves other ministries so that Indonesia’s creator ecosystem can progress further,” said Irene.
The Ministry of Creative Economy is committed to continuing its collaboration with the industry to strengthen regulations and foster a healthier digital environment for creators in Indonesia. Through these strategic steps, it is hoped that the digital content industry in the country can grow rapidly and compete globally.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
Also, present at the meeting were Deputy for Digital Creativity and Technology, Muhammad Neil El Himam, and Acting Director of Applications, Yuana Rochma Astuti.
Kiagoos Irvan Faisal
Acting Head of Communications Bureau
Ministry of Creative Economy/ Creative Economy Agency
