Jakarta, May 13, 2026 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, encouraged The Elite Indonesia to help strengthen Indonesia’s creative economy ecosystem, particularly in the automotive sector. The community is also expected to support the expansion of international networks for Indonesia’s automotive modification industry and automotive communities.
Deputy Minister of Creative Economy, Irene Umar, received an audience with The Elite Indonesia at the Ministry of Creative Economy Office, Jakarta, Wednesday (13/5/2026).
The Deputy Minister assessed that the creative industry within the automotive sector holds significant power in connecting communities, creators, technology, art, and lifestyle into one ecosystem capable of generating tangible economic impact.
“The creative economy is not only about products and works, but also about creating experiences and collaborations, including with automotive communities,” said Irene Umar during a meeting with CEO of The Elite Indonesia, Gatot Mulyartho, at the Ministry of Creative Economy office on Wednesday (13/5).
Irene Umar also emphasized the importance of cross-sector collaboration in organizing events and exhibitions to reach wider audiences.
“The Ministry of Creative Economy wants Indonesia’s automotive events to evolve into inclusive and internationally recognized creative platforms. Not merely vehicle exhibitions, but also spaces for photographers, artists, content creators, designers, as well as gaming and technology players to collaborate,” added Irene Umar.
Documentation by Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
The Elite Indonesia serves as a platform for four-wheel and two-wheel automotive communities to expand and develop the national modification ecosystem, bringing domestic automotive industry creations onto the global stage.
Previously, the community successfully organized The Elite Showcase, an annual modification exhibition that serves as a collaboration and activation platform ranging from automotive vehicle launches, die-cast competitions, to the appearance of international guest star Sung Kang last weekend.
During the audience, The Elite Indonesia also conveyed plans to develop creative automotive events so they can participate in international exhibitions, including in Japan. In addition to showcasing modified vehicles, The Elite Indonesia hopes to introduce Indonesia’s creative identity through design, architecture, and various creative products supporting the automotive industry.
Documentation by Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“We are planning to introduce The Elite Indonesia, as part of Indonesia’s automotive community, to the world-renowned automotive event Tokyo Auto Salon next year. We also received information regarding cross-market collaboration between the automotive and photography industries, as well as other subsectors that can be integrated. Hopefully by 2027, we can expand the scope of the event and develop greater collaboration with creative industry communities and MSMEs,” said Gatot Mulyartho.
During the meeting, Deputy Minister Irene Umar was accompanied by Special Staff to the Deputy Minister Jago Anggara; Expert Team Member for Regulation and Institutional Affairs Dahana Esha Putra; and Head of the Subdirectorate for Commercialization Marketing of Architecture and Design, Trio Dewangga. Meanwhile, CEO of The Elite Indonesia was accompanied by Representative Director Mamina Inada.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
