Jakarta, 30 April, 2026 – The Deputy Minister of Creative Economy / Deputy Head of the Creative Economy Agency, Irene Umar, is exploring potential synergies with Tabletoys Indonesia, a promising local board game company. This game subsector holds a value-added ecosystem while carrying local identity into the global market.
The Deputy Minister of Creative Economy, Irene Umar, received an audience from Tabletoys Indonesia at the Ministry of Creative Economy office in Jakarta, Thursday (30/4/2026).
“Local games are not merely for entertainment, but must also obtain licensing or intellectual property protection. There are many events we can encourage as platforms to showcase board games together with Tabletoys Indonesia. In this way, the game subsector can succeed as it carries economic value and serves as an educational medium,” said the Deputy Minister during the meeting at Thamrin Nine, Jakarta, Thursday (30/4).
The Deputy Minister emphasized the importance of strengthening the domestic market as the foundation for the growth of local games toward the global market. Furthermore, opportunities within the game subsector will expand through activation in international events.
“We cannot rely solely on the domestic market. We must activate and strengthen distribution so that local games can grow sustainably through international events. Moving forward, we hope that every local game developer continues to engage with associations and submits each creative product or game through Ekraf Hunt,” she added.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Tabletoys Indonesia began its journey in 2016 through a Board Game Store, followed by the establishment of a Board Game Library in 2017 as an introduction phase for board games and market preparation. By 2018, it had become a Board Game Publisher, launching a local board game titled Waroong Wars, and subsequently participating in international exhibitions.
“We started from a community and have grown to bring Indonesian games to the international market. Tabletoys Indonesia must continue to sustain and scale up. Our focus is to strengthen branding, both locally and internationally, so we need facilitation support. We also need international exposure to receive assistance in Intellectual Property (IP) registration,” said Martin Ang, President Director of Tabletoys Indonesia.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
From the perspective of creative economy players, Martin Ang also highlighted several challenges, including limited distribution of local games in the domestic market and the perceived lack of association support representing the interests of game publishers.
The audience was also attended by the Director of Games at the Ministry of Creative Economy, Luat S.P. Sihombing, and the Digital Director of Tabletoys Indonesia, Maria Wenny.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
