Jakarta, 10 March, 2026 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, attended the press conference for the film Na Willa at Epicentrum XXI, Jakarta, Tuesday (10/3). The presence of this film is seen as demonstrating the strong potential of Indonesia’s local storytelling while also opening wider opportunities for children’s films within the national film industry.
Deputy Minister of Creative Economy, Irene Umar, attended the press conference for the film Na Willa at Epicentrum XXI, Jakarta, Tuesday (10/03/2026).
The film Na Willa is scheduled to premiere in cinemas across Indonesia on March 18, 2026. This family film tells the daily life of a six-year-old girl in Surabaya during the 1960s who grows up in a multicultural family, with a mother from East Nusa Tenggara and a father of Chinese descent. Through a child’s perspective, the film presents a warm portrayal of everyday family life while highlighting the values of diversity.
The Deputy Minister of Creative Economy expressed appreciation to Visinema Studio, the creators, the cast, and the entire production team for presenting a children’s film that carries a strong family message.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
“Film is one way for us to understand the world, and often the most honest stories come from the perspective of children. Through Na Willa, we are invited to see the world again with more open, honest, and imaginative eyes, just like children,” said Irene.
The Deputy Minister of Creative Economy also noted that the film presents a portrayal of diversity that naturally exists in the everyday lives of Indonesian society.
“In the story of Na Willa, we see warmth within diversity. Differences are not something complicated, but something that lives naturally within families, in conversations, and in how people understand one another. For me, this is the true portrait of Indonesia,” Irene added.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
From the perspective of the creative economy, works such as Na Willa demonstrate how ideas, imagination, and the intellectual creations of creators can grow into both an economic force and a part of popular culture. Strong storytelling also has the potential to evolve into intellectual property (IP) that can live across various forms of creative works, ranging from films and books to creative products such as games and merchandise.
The Ministry of Creative Economy continues to encourage the creation of creative works based on local stories that can grow across multiple mediums through cross-sector collaboration. Strengthening the storytelling ecosystem and developing creative IP are part of efforts to position the creative economy as the new engine of growth for Indonesia.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
Irene Umar noted that Na Willa has the potential to become a family entertainment choice for Indonesian audiences, especially ahead of the Eid holiday season, which is closely associated with moments of togetherness and a warm family atmosphere.
“I hope Na Willa will be warmly received by the Indonesian public, by children as well as families who wish to rediscover the warmth and simple joys of everyday life. Hopefully this film will not only become entertainment, but also a story that stays in the hearts of its viewers,” said Irene.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
The presence of the film Na Willa also demonstrates how local stories can develop into creative works that not only entertain but also present cultural values while enriching Indonesia’s creative industry ecosystem. Family films like this are expected to further enliven creative economy activities during the Ramadan and Eid period, while also providing a warm space for togetherness among the public.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
