Jakarta, 31 January 2026— Deputy Minister of Creative Economy / Deputy Head of the Creative Economy Agency, Irene Umar, attended the WMN Sun Sweat Party, which featured a range of sports activities such as a 5K fun run, padel, and tennis, presented within a community-driven and entertainment-oriented atmosphere. The Deputy Minister of Creative Economy expressed her appreciation for the consistency of WMNLyfe as the organizer in providing a safe space for women through a community and lifestyle-based approach.
Deputy Minister of Creative Economy, Irene Umar, attended the WMN Sun Sweat Party at Land’s End PIK 2, Tangerang Regency, Banten, on Saturday (31/01/2026).
“Today is not about who runs the fastest, but about enjoying the run together, the evening atmosphere, and cheering each other on,” said Deputy Minister of Creative Economy Irene Umar during the event held at Land’s End PIK 2, Tangerang Regency, Banten, on Saturday, 31 January 2026.
The activity was attended by more than 3,000 participants from various women’s communities and served as a collaborative space for an active, healthy, and inclusive lifestyle, presented through a creative economy event approach. The event also combined elements of fashion, music, and experiential activities, creating an interactive space that encourages active participation and togetherness among attendees.
Documentation: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Deputy Minister of Creative Economy Irene Umar added that activities such as the WMN Sun Sweat Party exemplify collaboration within the creative economy ecosystem, where various elements can connect and strengthen each other.
“This activity demonstrates how communities, fashion, music, and event experiences can come together seamlessly, while also creating a positive and relevant interactive space for people’s lifestyles,” she added.
Documentation: Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Cross-community and cross-subsector collaborations like this are considered aligned with efforts to strengthen the creative economy as the new engine of growth through a lifestyle and public participation approach. Moving forward, event models such as the WMN Sun Sweat Party are expected to be further developed and replicated in various cities across Indonesia as part of strengthening a community-based creative economy ecosystem.
Accompanying Deputy Minister of Creative Economy Irene Umar at the event was Deputy for Cultural and Design Creativity, Yuke Sri Rahayu.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
