Jakarta, 13 September 2025 – Deputy Minister of Creative Economy Irene Umar stated that Jakarta Dessert Week 2025 is a tangible reflection of the progress and creativity of Indonesia’s culinary subsector. She expressed this during her visit to the largest dessert exhibition held at Tribeca Park, Central Park Mall, Jakarta, on Saturday, 13 September 2025.
Wakil Menteri Ekonomi Kreatif, Irene Umar, meninjau booth pada event Jakarta Dessert Week 2025 di Tribeca Park, Central Park Mall, Jakarta, Jakarta, Sabtu (13/09/2025)
“Jakarta Dessert Week can serve as a showcase of culinary creativity and potential, particularly in desserts. The event is open to all ages and promotes innovation, collaboration, and empowerment for culinary subsector players,” said Deputy Minister of Creative Economy Irene Umar.
The Deputy Minister of Creative Economy noted that this annual event, held for the seventh time, strengthens the culinary subsector as part of Jakarta’s creative economy growth. Her attendance follows an earlier meeting held by Minister of Creative Economy Teuku Riefky Harsya with the Indonesian Culinary Council, which discussed enhancing the competitiveness of the culinary subsector for global market expansion. Previously, Minister of Creative Economy Riefky also attended the Golden Swirl Awards, part of Jakarta Dessert Week 2025.
Furthermore, Deputy Minister of Creative Economy Irene Umar emphasized that the event allows dessert enthusiasts to explore a wide variety of flavors from well-known brands. She believes that chefs and culinary creators accustomed to desserts can experiment and create new dessert menus for a broader audience.
“Jakarta Dessert Week encourages innovation within the culinary subsector, going beyond promoting desserts to becoming a festival celebrating culinary creativity. It contributes to the growth of the creative economy while offering visitors a unique experience enjoying their favorite treats,” she explained.
Doc. Communication Bureau of Ministry of Creative Economy/Creative Economy Agency.
Jakarta Dessert Week carries the theme “A Tribute to Jakarta”, supporting the city as a source of inspiration for dynamic pastry and dessert creations that combine taste and cultural heritage. One of the event’s highlights is Dessert MARKT, held from 11–21 September 2025 with operating hours from 12:00 – 22:00 WIB on weekdays and 10:00 – 22:00 WIB on weekends at Tribeca Park. Participating tenants include Bagai Mendapat Durian Runtuh, Doux Cookies, Naked Dough, Hokkaido Baby Bakeshop, Tebu SiManis, Hong Tang, among others.
Deputy Minister of Creative Economy Irene Umar was accompanied by Marketing Communication Jakarta Dessert Week Poetri Andayani and General Manager Marcomm and Relations Central Park & Neo Soho Mall Silviyanti Dwi Aryati.
Kiagoos Irvan Faisal
Acting Head of Bureau of Communication
Ministry of Creative Economy / Creative Economy Agency
