Tangerang, January 21, 2025 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, believes that Pantai Indah Kapuk (PIK) 2 is designed to become a center for economic growth and a self-sustaining city, offering a premier lifestyle destination.
Deputy Ministry of Creative Economy Irene sees PIK 2 as an area that integrates property development with commercial spaces, green open areas, and well-organized lifestyle destinations.
“We can see that PIK 2 is well-planned and has the potential to become a new hub for creative businesses. Beyond offering a sustainable lifestyle, its supporting elements can accommodate many people looking to engage in the area, and it could even serve as a film shooting location,” said Deputy Minister of Creative Economy Irene.
During her visit, Deputy Minister of Creative Economy Irene explored various cultural and culinary hotspots within PIK 2, including Indonesia Design District (IDD), Taman Doa, Katamaran Greenbelt, and Batavia PIK.
"These diverse yet interconnected places can promote sustainable living, preserve cultural heritage, and support the creative economy sub-sectors to unlock new opportunities. One of the Museum of Toys' creations is even showcased in PIK 2," she added.
Visitors interested in furniture showrooms, home appliances, construction materials, art galleries, and multipurpose halls can head to the Indonesia Design District. Meanwhile, for those looking to enjoy a sunset dining experience along the Tahang River, Katamaran Greenbelt offers special packages to celebrate life’s milestones. Additionally, those seeking authentic Indonesian culinary delights can visit Pasar Rakjat at Batavia PIK, which features a selection of traditional local dishes.
“PIK 2 is being developed as a tourist destination that supports SMEs and drives Indonesia’s creative economy. In particular, Batavia PIK, which was newly opened at the end of last year, presents an excellent opportunity. From here, we can foster creative collaborations through promotional events that offer the best experiential concepts,”said Anwar Arifin Salim, Director of Operating Units at Amantara by Agung Sedayu Group.
Accompanying Deputy Minister of Creative Economy Irene Umar on the visit was Deputy for Media Creativity, Agustini Rahayu, Director for Digital Content, Yuana Rochma Astuti, and Acting Director for Visual and Performing Arts, Dadam Mahdar.
Kiagoos Irvan Faisal
Acting Head of Communications Bureau
