Jakarta, 19 June 2026 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Ekraf), Irene Umar, received a courtesy visit from musician lullaboy to explore opportunities for integrating local music into international entertainment networks. According to the Deputy Minister, artists such as lullaboy create valuable opportunities for Indonesian talent to gain broader regional and global exposure.
Deputy Minister of Creative Economy Irene Umar received musician lullaboy at the Ministry of Creative Economy Office in Jakarta on Friday (19 June 2026).
“The Ministry of Creative Economy is committed to facilitating collaboration among local creators and expanding their market reach through global partnerships. The presence of a musician with a strong multicultural profile such as lullaboy opens significant opportunities for Indonesia’s creative products and musical talents to participate in the regional entertainment ecosystem,” said the Deputy Minister during the meeting at the Ministry’s office in Jakarta on Friday (19/6).
Through this discussion, the Ministry of Creative Economy and lullaboy’s management team explored potential commercial partnerships aimed at involving Indonesian products and local music creators in upcoming international activations. This strategic synergy is expected to optimize the utilization of Indonesia’s creative assets through international-scale music events while generating sustainable economic value.
“We will explore various forms of support for lullaboy’s regional and global tour plans, particularly in facilitating administrative requirements for performers, maximizing promotional opportunities through Indonesian embassies abroad, and opening partnership opportunities with national airlines and local creative brands. This momentum serves as a strategic platform to introduce Indonesia’s tourism destinations, local talent, and cultural innovations to the global stage through mutually beneficial cross-sector collaboration,” Irene Umar added.
Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.
The strategic meeting focused on potential collaboration surrounding the regional concert tour titled Hotels & Heartbreaks Tour, which supports the release of lullaboy’s third studio album exploring themes of love, loss, and self-healing. Through this initiative, the Ministry welcomed the plans of lullaboy, an independent Indonesian-Chinese musician and graduate of Berklee College of Music who has accumulated more than 200 million streams across global digital platforms.
“We are delighted to have had the opportunity to meet directly with the Deputy Minister of Creative Economy, as we gained many valuable insights for this tour. Support and collaboration from the Ministry will certainly strengthen the collaborative message we hope to bring through this regional expansion, including our upcoming performance in Jakarta on 18 July,” said Cindy Clarissa Adriaan, Manager of lullaboy.
Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.
The Hotels & Heartbreaks Tour is scheduled to visit nine major cities across Asia from July to August 2026. The tour will begin in Kuala Lumpur on 15 July 2026 and continue to Manila, Jakarta, Bangkok, Hong Kong, Taipei, Tokyo, and Seoul before concluding in Singapore on 17 August 2026.
Kiagoos Irvan Faisal
Head of Bureau of Communications
Ministry of Creative Economy/Creative Economy Agency
