Deputy Minister of Creative Economy Supports the Collective Spirit of Local Products at The Local Market “Langit Lokal” Edition

Kemenekraf/Bekraf RIJumat, 18 Juli 2025
Deputy Minister of Creative Economy Supports the Collective Spirit of Local Products at The Local Market “Langit Lokal” Edition

Jakarta, 18 July 2025 – Deputy Minister of Creative Economy Irene Umar expressed appreciation for 140 local creative entrepreneurs participating in the 21st edition of The Local Market. The appreciation was conveyed during her visit to the event themed “Langit Lokal”, held at Urban Forest, Jakarta, Friday (18/07/2025).

A group of people examines a colorful item at a market, surrounded by decorative bunting and plants.Doc. Bureau for Communication – Deputy Minister of Creative Economy Appreciates The Local Market as Concrete Evidence of the Growth of Indonesia’s Creative Economy, Jakarta, Friday (18/07/2025).

“The Local Market is not merely a marketplace. When we look deeper, it serves as a showcase for some of the most promising intellectual property seeds in Indonesia,” said Deputy Minister of Creative Economy Irene Umar.

Since it was first held, The Local Market has consistently functioned as a meeting point between creative practitioners and the public, and it has now entered its 21st edition. The event represents support for local creative industry players through curation by Ku Ka Aku Suka, featuring selected flagship products from various regions across Indonesia.

Two people are smiling while wearing traditional attire, surrounded by handmade crafts in a wooden setting.Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency

In the “Langit Lokal” edition, local business actors presented works that excel not only in design and quality, but also highlight sustainability values and the stories behind each product.

“Every booth we see today is not merely selling products, not just selling clothing, food, or crafts. Each booth is building a brand, creating a character, and designing something that holds value,” stated the Deputy Minister of Creative Economy.

The Deputy Minister of Creative Economy also invited all tenants to participate in one of the Ministry of Creative Economy / Creative Economy Agency programs, namely Ekraf Hunt, by registering their works through hunt.ekraf.go.id. Ekraf Hunt serves as a digital showcase for creative economy practitioners to present their intellectual property to the world.

A display featuring colorful handmade bags and promotional materials for Kaina, showcasing patchwork designs and sustainability.Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency

The Deputy Minister further expressed hope that events such as this will continue to inspire similar initiatives in other regions, enabling more local entrepreneurs to be facilitated and gain broader exposure.

“Let us make The Local Market not just an event, but a movement. A movement that proves the creative economy is the new engine of growth for Indonesia,” concluded Deputy Minister of Creative Economy Irene Umar.

A busy shopping scene with people browsing items, including bags and accessories, in a vibrant store setting.Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency

Also present at the event was the Founder of The Local Market, Titonius Karto. The Deputy Minister of Creative Economy was accompanied by the Director of Architecture and Design of the Ministry of Creative Economy, Sabar Norma Megawati Panjaitan.

Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency

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