Jakarta, 25 April, 2026 – The Aniwayang Live performance Desa Timun: Ayo Ke Museum took center stage at the theater of the Museum Nasional Indonesia. The Ministry of Creative Economy/Creative Economy Agency (Ekraf) expressed appreciation for the show’s creative approach, which resonates across generations.
Deputy Minister of Creative Economy/Deputy Head of Ekraf, Irene Umar, participated directly in the performance held at the museum on Saturday (April 25, 2026).
“Wayang is not merely entertainment—it is a powerful tool of cultural diplomacy that can travel anywhere and holds tremendous economic value. What Aniwayang has achieved proves that tradition-based creative works can reach international stages, having already been appreciated in Japan, Korea, and soon heading to Germany,” she stated.
The Aniwayang performance successfully blended traditional art with relevant storytelling, animated characters, and interactive experiences for children and families. The Deputy Minister noted that Aniwayang’s talents were well-curated and serve as a concrete example of how traditional culture can be reimagined into high-value creative products with global competitiveness.
She also emphasized the importance of public spaces such as museums in sustaining the creative economy ecosystem. According to her, the National Museum has evolved beyond an educational venue into a proud hub for creative expression.
Doc. Bureau of Communications, Ministry of Creative Economy / Creative Economy Agency.
“We should be proud that museums in Indonesia are increasingly transforming into engaging creative spaces. This opens great opportunities for creative economy players to collaborate and produce meaningful works, while also offering enjoyable cultural experiences for the public. Our appreciation goes to the National Museum for providing such an inspiring space for today’s Aniwayang performance,” she added.
The Aniwayang Live Desa Timun: Ayo Ke Museum performance is part of the 248th anniversary celebration of the Museum Nasional Indonesia. The event is also designed to encourage families to view museums as enjoyable learning spaces, helping to nurture a culturally aware generation.
Founder and Director of Aniwayang Studio, Daud Nugraha, explained that the performance was specially created for the museum, featuring exclusive songs and a new storyline never shown elsewhere. A custom wayang character was also created for the Deputy Minister, crafted in Yogyakarta.
Doc. Bureau of Communications, Ministry of Creative Economy / Creative Economy Agency.
“Aniwayang has always been our exploration over the past five years to keep wayang relevant and loved across generations,” he said.
The event series also featured various activities, including a group screening of animated wayang adventures, interactive sessions introducing five puppeteers and five professional voice actors behind the scenes, a Dalang Experience, and sing-along sessions. Visitors could also purchase merchandise from Aniwayang Studio’s intellectual property (IP), including sticker sheets, electronic money cards, t-shirts, batik, enamel pins, foldable grocery bags, comic books, art prints, leather puppets, and other children’s products.
This collaboration between the government, creative economy players like Aniwayang, and cultural spaces such as museums follows up on a previous discussion held on December 17, 2025, regarding the Ministry’s intention to expand Aniwayang’s reach and promote local IP globally. Such cross-sector collaboration further strengthens Indonesia’s position as a culturally rich nation capable of transforming its heritage into a new engine of economic growth.
The Deputy Minister was accompanied by Director of Fine Arts and Performing Arts Dadam Mahdar. Also in attendance were Head of the National Museum Unit Muhammad Rosyid Ridlo and CEO of Intermedia Prima Vision Anastasia Florine Limasnax.
Kiagoos Irvan Faisal
Head of Bureau of Communications
Ministry of Creative Economy / Creative Economy Agency
