Jakarta, March 4, 2025 – The Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, welcomed representatives from Bukalapak at Menara Merdeka, Jakarta, on Tuesday, March 4, 2025. The meeting discussed potential collaboration between the government and industry players within the digital ecosystem, particularly in the gaming sector, which holds vast opportunities for the creative economy.
Communication Bureau of the Ministry of Creative Economy / Creative Economy Agency
During the discussion, Irene emphasized the importance of offline activation through the Mitra Bukalapak program to enhance brand awareness within the gaming industry. She stated that this concept could help expand the reach of the gaming industry by distributing physical gift cards and game developer assets through Bukalapak's partner stores.
Additionally, Irene raised concerns about the payment system, which remains a challenge across various gaming platforms. She highlighted the need to evaluate existing policies to better align with the industry's current demands. In this regard, Bukalapak is expected to provide relevant data to support more targeted policy-making.
Communication Bureau of the Ministry of Creative Economy / Creative Economy Agency
“There needs to be an evaluation of gaming payment system policies so that the Ministry of Creative Economy can better support the digital industry, especially gaming in Indonesia, to compete globally. We are also committed to providing ongoing support, including the establishment of gaming corners in public spaces,” Irene stated.
Bukalapak’s Director, Victor Putra Lesmana, expressed appreciation for the Ministry of Creative Economy’s openness in supporting the growth of the gaming industry and the digital economy. He believes that collaboration between the government and the private sector is essential for strengthening Indonesia’s gaming ecosystem.
Communication Bureau of the Ministry of Creative Economy / Creative Economy Agency
“We greatly appreciate this opportunity to discuss and exchange ideas on developing the gaming industry. This industry cannot grow through the efforts of just one party. Collaboration between the government and the private sector is crucial in creating strategic initiatives moving forward,” said Victor.
Victor also pointed out the lack of available data to support public policy-making in the gaming sector. Therefore, he hopes that collaboration between the government and the private sector can lead to more accurate, data-driven solutions. Furthermore, he emphasized the importance of collective efforts in promoting Indonesia’s gaming industry.
Communication Bureau of the Ministry of Creative Economy / Creative Economy Agency
This collaboration is expected to accelerate the growth of the national gaming industry and strengthen Indonesia’s digital creative economy ecosystem.
“We hope this collaboration will open up more opportunities for partnerships that benefit Indonesia’s gaming industry. With the support of various stakeholders, we can accelerate the sector’s growth and enhance its competitiveness on a global scale,” Victor added.
Communication Bureau of the Ministry of Creative Economy / Creative Economy Agency
During the meeting, Irene was accompanied by the Deputy for Digital Creativity and Technology, Muhammad Neil El Himam; Director of Games, Luat S.P. Sihombing; and Acting Director of Information and Communication Technology Services, Harry Noor Sukarna.
Kiagoos Irvan Faisal
Acting Head of the Communications Bureau
Ministry of Creative Economy
