Jakarta, 11 September 2025 – The Government, through the Ministry of Creative Economy, launched the Gen Matic ASN X Seefluencer program for Civil Servants (ASN). This initiative aims to enhance the capacity of civil servants in personal branding, content creator skills, and self-presentation in the digital era.
Menteri Ekonomi Kreatif, Teuku Riefky Harsya, memberi sambutan pada acara Gen Matic ASN X Seefluencer di Gedung Film Pesona Indonesia, Jakarta, Kamis (11/09/2025).
Approximately 55 ASN from the Ministry of Creative Economy participated in the program. Through the training, participants acquired skills in creating creative content, video editing, and strategies for delivering messages in ways that are relevant to the wider public. Minister of Creative Economy Teuku Riefky Harsya expressed his appreciation for the program.
“I commend the collaboration for the Gen Matic event with Seefluencer, which aims to enhance civil servants’ skills as content creators so that the benefits can be felt by the public,” said Minister of Creative Economy Riefky on Thursday, 11 September 2025.
The Minister of Creative Economy further emphasized the importance of cultivating civil servants as ‘influencers’ within each directorate. Each deputy is expected to mentor ASN participants capable of supporting strategic communication digitally.
“If each deputy mentors five trained ASN influencers, we will have a strong, consistent, and effective public communication network. I hope this program will equip participants to work more creatively and productively, for the benefit of both themselves and the nation,” added Minister of Creative Economy Riefky.
Doc. Communication Bureau of Ministry of Creative Economy/Creative Economy Agency.
The program not only benefits the institution but also provides civil servants with opportunities to develop personal skills with economic value. Through digital content production, ASN have the potential to earn additional income via social media platforms while strengthening institutional communication capacity.
Seefluencer, the training partner, is a social media learning platform that has trained thousands of content creators across Indonesia. Co-Founders Samuel Christ and Joy Lodra served as lead instructors, sharing practical experiences on creative content strategies and growing audiences organically to reach millions of followers.
The Gen Matic ASN X Seefluencer initiative underscores the Ministry of Creative Economy’s commitment to strengthening human resource competencies, both at the civil servant level and within the creative economy ecosystem. With adaptive, innovative, and digitally capable ASN, public services are expected to improve in quality, while extending the positive impact of creative economy programs to the broader community.
Kiagoos Irvan Faisal
Acting Head of Bureau of Communication
Ministry of Creative Economy / Creative Economy Agency
