Singapore, 15 August 2025 — A creative diplomacy campaign between Indonesia and Singapore is showcasing Indonesia’s cultural wealth, creative products, and destinations throughout Singapore. The campaign marks 58 years of Indonesia–Singapore diplomatic relations, as well as 80 years of Indonesia’s independence and 60 years of Singapore’s independence.
This initiative is organized by the Embassy of the Republic of Indonesia (KBRI) in Singapore in collaboration with the Ministry of Creative Economy, the Ministry of Tourism, Garuda Indonesia, and Changi Airport Group, with the support of Moove Media as the out-of-home media partner. This reflects the strength of cross-sector and cross-country synergy in elevating Indonesia’s creative ecosystem.
KBRI Singapura - Wakil Menteri Ekonomi Kreatif, Irene Umar, menghadiri Launcing of Indonesia Promotional Campain Travel The Lands, Discover The Brands: Indonesia Awaits, Singapura, Jumat (15/08/2025).
“The presence of Indonesian creative content in public spaces across Singapore not only helps build a positive image of Indonesia but also opens new market opportunities for our creative products. With cross-sector synergy such as this, the creative economy truly becomes the new engine of growth on the road to Indonesia Emas 2045,” said Deputy Minister of Creative Economy Irene Umar.
The campaign is displayed across 50 taxis, 3 buses, and 2 MRT platforms (Chinatown and Bencoolen) in Singapore. Promotional materials highlight Indonesia’s top destinations and feature three local intellectual properties (IP): Jumbo, Si Juki, and Milk Mocha Bear.
Embassy of the Republic of Indonesia in Singapore
Deputy Minister of Creative Economy Irene further emphasized that this collaboration is a concrete realization of Sinergi Ekraf, one of the priority programs under Asta Ekraf, integrating hexahelix collaboration among government, industry, academia, creative communities, and media to expand access to global markets.
Meanwhile, the Ambassador of Indonesia to Singapore, Suryo Pratomo, stated that this initiative is a strategic form of creative diplomacy.
“Through this collaboration, we present an image of Indonesia that is modern, creative, and inclusive. Singapore, as one of Asia’s business and tourism hubs, serves as an effective stage to introduce Indonesia’s creative economy potential to the international audience,” said Ambassador Suryo.
Embassy of the Republic of Indonesia in Singapore
The Ministry of Creative Economy views this collaboration as a partnership model that can be replicated globally. In addition to showcasing Indonesian art, culture, and tourist destinations, the campaign also promotes creative subsectors including visual communication design, advertising, music, and fashion, all of which hold strong global competitiveness.
Embassy of the Republic of Indonesia in Singapore
By combining the strength of Sinergi Ekraf, the support of the Embassy’s diplomatic efforts, the network of the aviation industry, and out-of-home media platforms, Indonesia reinforces its commitment to positioning the creative economy as a new and sustainable growth engine while further strengthening bilateral ties between the two countries.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy
