Jakarta, 31 March, 2026 – The Ministry of Creative Economy / Creative Economy Agency is strengthening the global expansion of the creative economy industry through the participation of Indonesian advertising production practitioners in the Asia Pacific Advertising Festival (ADFEST) 2026 in Thailand. This initiative is aimed at positioning the advertising subsector as the new engine of growth at the international level.
The Ministry of Creative Economy, in collaboration with the Indonesian Commercial Production Houses Association (IRPII), participated in the Asia Pacific Advertising Festival (ADFEST) 2026 in Thailand on Saturday (March 21, 2026).
“Indonesia must not remain merely a market. We must step in as a key player in the global production chain, bring in projects, and create tangible cross-border collaborations,” said the Deputy for Media Creativity, Agustini Rahayu, on Tuesday, March 31, 2026.
ADFEST was held on March 19–21, 2026, in Pattaya, Thailand. Indonesia’s participation in this event is a collaboration between the Ministry of Creative Economy and the Indonesian Commercial Production Houses Association (IRPII) through the IRPII x EKRAF Goes to ADFEST 2026 program. This involvement is focused on the Production Hut program as a platform to showcase portfolios while opening access for interaction with global creative industry players.
Through a joint booth, Indonesia presented commercial advertising film works and introduced its production services to potential international partners. This initiative provides a concrete overview of the readiness of national production houses to handle global-scale projects.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
During the three-day event, the delegation, consisting of seven advertising production houses under IRPII, leveraged this momentum to build professional connections and explore collaboration opportunities. A number of business-to-business (B2B) meetings were conducted with representatives from the festival, industry media, and international production companies.
The involvement of visitors from various countries such as Japan, South Korea, Thailand, Singapore, Australia, and the United States reflects growing interest in Indonesia’s production capabilities. It also opens broader opportunities for cross-regional collaboration.
Discussions during the event covered exploration of production services, potential international projects, as well as opportunities for exposure through global media and festivals. Follow-up communications will be carried out to accelerate these opportunities into more concrete partnerships.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
Through this participation, the Ministry of Creative Economy aims to enhance Indonesia’s role in the global creative production chain, with a focus on creating added value, strengthening industry capacity, and expanding the contribution of national players in international projects.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
