Jakarta, July 3, 2025 – Minister of Creative Economy, Teuku Riefky Harsya, together with Governor of Jakarta, Pramono Anung, officially opened Jakarta X Beauty 2025, organized by Female Daily. Minister Riefky expressed his appreciation for the event, which is believed to increase creativity and collaboration within Indonesia’s beauty industry.
Menteri Ekraf bersama Gubernur Jakarta Apresiasi Jakarta X Beauty 2025 Tumbuhkan Kreativitas Produk Lokal, Jakarta, Kamis (3/7/2025)
“We, at the Ministry of Creative Economy, are proud to attend the opening of Jakarta X Beauty 2025. This is one of Indonesia’s Intellectual Property (IP) events that deserves full support for the beauty and wellness subsector. We believe that the growth of the creative industry—particularly through local beauty and wellness products—holds great potential not only in the domestic market but also in global markets,” said Minister Riefky during the opening ceremony at the Jakarta International Convention Center (JICC), Thursday, July 3, 2025.
According to the Minister, the beauty industry can encourage the use of local raw materials while fostering pride in Indonesian-made products. Through Jakarta X Beauty 2025, local brands are also empowered to enhance their competitiveness on the global stage.
Dok. Biro Komunikasi Kemenekraf.
“Our gratitude goes to Jakarta X Beauty and the entire organizing committee for making this event possible. This annual event could be expanded regionally to other cities and even internationally. We hope Indonesia’s beauty and wellness subsector continues to shine globally,” Minister Riefky added, accompanied by Director for Fashion Romi Astuti.
In line with this, Governor of Jakarta Pramono Anung emphasized that the event has become a unique attraction that drives economic activity in Jakarta.
Dok. Biro Komunikasi Kemenekraf.
“Hosting such an exhibition in Jakarta attracts people from across regions to attend. As a result, the creative economy generates significant revenue through this event. We fully support the implementation of Jakarta X Beauty 2025,” said Governor Pramono.
At the same venue, CEO of Trans Digital Lifestyle Group and Female Daily Network Putri Tanjung, highlighted Jakarta X Beauty as a collaborative and high-potential event featuring flash sales, exclusive product launches, talk shows, workshops, and meet-and-greet sessions with beauty influencers. She even referred to Jakarta X Beauty as the world’s largest beauty exhibition.
Dok. Biro Komunikasi Kemenekraf.
“This is the biggest beauty exhibition in the world. Seventy percent of the participating brands are local, with many promotions and exclusive beauty product launches. We are excited to collaborate with so many parties, including beauty enthusiasts who are here today,” Putri added.
Carrying the theme “Glow Forward,” Jakarta X Beauty 2025 encourages inclusivity, sustainability, and women’s empowerment in beauty. The exhibition brings together more than 400 local and international beauty brands, showcasing their products and creating a direct platform for consumers, beauty enthusiasts, influencers, and industry players. This year, Jakarta X Beauty runs for four days, from July 3–6, 2025, at JICC.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
