Jakarta, 17 October 2025 – Approaching one year in office, Minister of Creative Economy Teuku Riefky Harsya revealed that one of the Ministry’s Key Performance Indicators (KPIs) has exceeded its target. This achievement, driven by a strategy of mapping the potential of 17 creative subsectors across regions, serves as evidence that the creative economy is the new engine of national economic growth.
Menteri Ekonomi Kreatif, Teuku Riefky Harsya, menjadi narasumber pada Podcast Kasisolusi, Jakarta, Jumat (17/10/2025).
“The philosophy of the Ministry of Creative Economy over the past year is that the creative economy serves as the new engine of national economic growth, starting from the regions. We see enormous potential in the regions, not only in major cities. Creative actors and practitioners are spread across various areas, each with extraordinary talents and skills. This creative industry is the most relevant sector for generating quality employment,” said the Minister during the Kasisolusi Podcast at Kasisolusi Studio, West Jakarta, on Friday, 17 October 2025.
The Minister also outlined the four Key Performance Indicators of the Ministry of Creative Economy, which relate to contributions to GDP, exports, job creation, and investment, noting that one of these KPIs has already surpassed its target.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
He further highlighted various Ministry initiatives known as Asta Ekraf, which have been implemented through cross-sector collaboration. Recently, the Ministry also launched Ekraf Hub as a digital platform aimed at accelerating the growth of the creative industry with a target contribution of up to IDR 1,532 trillion to national GDP.
“The challenges within the creative industry are always addressed through collaboration with all stakeholders, including academia, the private sector, communities or associations, media, and financial institutions. Given the high demand for collaboration and its complexity, we have created Ekraf Hub as a platform to accommodate new ideas and initiatives so that all stakeholders can be connected in one ecosystem,” explained the Minister.
The engaging discussion continued by addressing the impact of Artificial Intelligence (AI), the importance of storytelling for every creative product and work, as well as investment attractiveness in strengthening Indonesia’s global reputation.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
“Today’s opportunity to engage in conversation through the Kasisolusi Podcast has been a very interesting discussion—reflecting the aspirations of the creative economy ecosystem over the past year of the Ministry’s work. Hopefully, this content can provide inspiration, information, and motivation across generations to further support the development of Indonesia’s creative economy,” the Minister expressed.
The Kasisolusi Podcast is a platform focused on providing education and insights on MSMEs and the creative economy, featuring speakers in an interview format with a duration of 40–90 minutes. Through the Kasisolusi YouTube channel, the platform has garnered 1.68 million subscribers and 570,000 Instagram followers. The podcast episode featuring the Minister of Creative Economy is scheduled to air on 20 October 2025.
“The Minister of Creative Economy is a highly sought-after figure because many people want to understand the achievement targets of the Ministry of Creative Economy. Through this podcast, we can learn more and gain greater openness about the creative economy, which has significantly elevated and expanded opportunities for creative economy practitioners. Thank you for all the insights,” said Deryansha Azhary, CEO of Kasisolusi.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
Accompanying the Minister were the Special Staff to the Minister for Strategic and Inter-Institutional Issues, Rian Syaf, along with the Acting Head of the Bureau for Communication, Kiagoos Irvan Faisal.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
