Aceh, 25 November 2025 — Minister of Creative Economy/Head of the Creative Economy Agency Teuku Riefky Harsya emphasized the importance of strengthening the fashion subsector as part of a strategy to improve product quality and commercialization. In line with this, the Ministry of Creative Economy/Creative Economy Agency, through the Deputy for Cultural Creativity and Design and the Directorate of Fashion, organized Bootcamp II of the Indonesian Muslim Fashion Acceleration in Aceh Province from 25–27 November 2025.
Menteri Ekonomi Kreatif, Teuku Riefky Harsya, meninjau produk fesyen pada acara Bootcamp II Akselerasi Fesyen Muslim Indonesia, Aceh, Selasa (25/11/2025).
The program is part of a comprehensive mentoring scheme aimed at increasing product value, quality, and brand readiness to enter wider markets. Activities took place at Hotel Kyriad Muraya, Aceh, with outdoor sessions for professional photoshoots at the Tsunami Museum serving as visual backdrops for participants’ creations.
“Accelerating Muslim fashion is not only about aesthetics but also about ensuring local brands are competitive, have a strong identity, and are prepared to enter the market,” said Minister Riefky on Tuesday, 25 November 2025.
Bootcamp I, held on 25 October 2025, focused on intensive training in product development, branding, marketing, and business management. Bootcamp II centers on reviewing products developed during mentoring and conducting professional photoshoots for catalogs and lookbooks.
Minister Riefky highlighted the fashion industry’s impressive data, noting that investment in the fashion subsector reached IDR 9.43 trillion in the first half of 2025, while exports of fashion products became the largest subsector at 7.099 million USD.
“It is the ministry’s duty to identify local champions to bring to the national market and then find national champions to take to the global market,” he stressed.
Ten brands participated, including nine fashion brands from Aceh and one perfume brand, represented by their owners and designers, totaling 20 participants. These businesses had undergone prior socialization, curation, training, and mentoring in the Indonesian Muslim Fashion Acceleration program.
Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Bootcamp II activities included reviewing product readiness for photoshoots, visual production processes, and strengthening brand presentation through promotional materials. The program is designed to serve as a bridge, enabling participants’ works to be more competitive, standardized, and ready for national and international promotional platforms.
The catalogs and lookbooks produced will serve as the main promotional medium prior to runway shows and exhibitions, continuing through the Jakarta Muslim Fashion Week (JMFW) 2027. Through this initiative, the Ministry of Creative Economy strengthens the Muslim fashion ecosystem from upstream to downstream, fostering sustainable growth and global competitiveness.
Banda Aceh Mayor Illiza Sa’aduddin Djamal appreciated the Indonesian Muslim Fashion Acceleration program, noting that it is highly appropriate for the city’s young creative talent. She expressed hope that Banda Aceh could become a hub for Muslim fashion.
“With the Ministry of Creative Economy present here, we hope this will help establish Banda Aceh as a Muslim fashion hub, including through fashion schools in collaboration with Banda Aceh Academy,” she said.
Deputy for Cultural Creativity and Design Yuke Sri Rahayu explained that the program provides opportunities for Muslim fashion entrepreneurs in various regions, with this year’s bootcamps held in Aceh, DIY, and Central Java.
“This program aims to explore the potential of Muslim fashion designers to produce fashionable products that are marketable not only locally but also nationally and globally,” said Yuke.
Fashion Director Romi Astuti highlighted that Aceh was selected for Bootcamp II not only as one of the 15 priority provinces in the RPJMN but also because Aceh, known as the “Veranda of Mecca,” has a strong Islamic culture.
Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.
“Hopefully, Aceh brands can also become trend centers for Muslim clothing. According to the State of the Global Islamic Economy (SGIE) Report, we are ranked first in modest fashion awareness. Now, we must also focus on production, not just consumption, so that we gain economic benefits,” Romi said.
The program included support from stakeholders, including mentors from the Islamic Fashion Institute and fashion photography practitioners, to ensure participants meet visual and business quality standards.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
