Jakarta, March 19, 2025 – Minister of Creative Economy/Minister of the Creative Economy Agency, Teuku Riefky Harsya, emphasized the importance of hexahelix collaboration in every step of the Ministry of Creative Economy/Creative Economy Agency. This same approach has been applied by the Minister of Creative Economy to boost the export of Indonesian halal products.
Dok. Biro Komunikasi Kemenekraf/Bekraf - Menekraf menerima audiensi Badan Penyelenggara Jaminan Produk Halal (BPJPH), Badan Pengawas Obat dan Makanan (BPOM), HIPMI Culinary Indonesia (HCI), dan Sour Sally Group sebagai bentuk kongkret kolaborasi hexahelix dan tindak lanjut dari program Kemenekraf untuk meningkatkan ekonomi kreatif di subsektor kuliner di Indonesia, Gedung Film Pesona Indonesia, Jakarta (19/3/25).
Recently, Minister of Creative Economy Riefky has initiated hexahelix collaboration through meetings with various stakeholders. As a follow-up, Minister Riefky received a delegation from the Halal Product Assurance Agency (BPJPH), the Food and Drug Monitoring Agency (BPOM), the Indonesian Culinary Business Association (HIPMI Culinary Indonesia or HCI), and Sour Sally Group at the Pesona Indonesia Film Building, Jakarta, on Wednesday, March 19, 2025.
The meeting began with the signing of a Master Franchise Agreement between Sour Sally and investors from the Philippines. Minister of Creative Economy Riefky stated that his presence at the event was to show support for the development of Indonesia's halal products in the global market. He hopes this can serve as an example for other local brands.
"The purpose of this meeting is to discuss the implementation of programs from the culinary subsector, in line with the government’s efforts to boost Indonesia’s creative economy and position it as 'the new engine of growth,'" said Minister of Creative Economy Riefky.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
He further emphasized that hexahelix collaboration, which includes engagement with academics, entrepreneurs, communities, the government, and the media, is crucial for the development of local brands. He believes that Sour Sally’s latest step could be replicated by other local products to achieve global recognition.
"Hexahelix collaboration is essential for developing local brands. We hope Sour Sally’s efforts can inspire other local brands to become major players in the global arena," Minister of Creative Economy Riefky added.
Sour Sally's founder, Donny Pramono, highlighted the importance of halal certification behind their product's expansion into international markets. He believes Indonesia can become a leading player in the global halal industry.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
"We believe that halal certification and halal lifestyle culture can help Indonesia become a global leader in the halal industry," said Donny, who also serves as the Vice Chairman of Investment for HCI.
In response, Haikal Hassan Baras, Head of BPJPH, praised Sour Sally's success. He pointed out that halal certification not only guarantees the halal status of products but also opens up broader economic opportunities and markets, thus increasing the product’s added value.
"We commend Sour Sally for developing yogurt into a successful global brand. This proves that Indonesian halal products have significant potential to compete on the international stage," said Haikal Hassan, accompanied by Deputy Head of Halal Partnerships and Standards at BPJPH, Abdul Syakur.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
The meeting was also attended by the Head of BPOM, Taruna Ikrar, and the Chair of HCI, Cikhita Virginia. From Ministry of Creative Economy, the event saw the participation of Deputy for Cultural Creativity and Design, Yuke Sri Rahayu, Deputy for Strategic Development of the Creative Economy, Cecep Rukendi, Director of Culinary, Andy Ruswar, Director of Funding, Financing, and Investment Access Development, Anggara Hayun Anujuprana, and Director of Marketing Systems and Institutional Relations, Radi Manggala.
Under the leadership of Minister Teuku Riefky Harsya, the Ministry of Creative Economy/Creative Economy Agency aims to create 27 million jobs, particularly for the younger generation, as part of its goal to create quality job opportunities.
Dok. Biro Komunikasi Kemenekraf/Bekraf..
With the support of Irene Umar as Deputy Minister of Creative Economy/Deputy Minister of the Creative Economy Agency, Minister of Creative Economy Riefky encourages the 17 creative economy subsectors to realize the vision and mission of President Prabowo Subianto and Vice President Gibran Rakabuming, especially Asta Cita number 3, which focuses on increasing quality jobs, promoting entrepreneurship, and developing the creative industry. Through the strengthening of the hexahelix ecosystem, the Ministry of Creative Economy/Creative Economy Agency is expected to become the "new engine of growth" for Indonesia's national economic growth, starting from the regions.
Kiagoos Irvan Faisal
Acting Head of the Bureau of Communications
Ministry of Creative Economy/Creative Economy Agency
