Jakarta, 8 February 2026 — Minister of Creative Economy/Head of the Creative Economy Agency Teuku Riefky Harsya expressed his appreciation for MSGLOW Beauty’s 10-year journey, which has been able to deliver tangible impact in strengthening the beauty industry. Minister of Creative Economy Teuku Riefky reaffirmed the government’s presence in supporting efforts that reinforce the position of local intellectual property amid increasingly competitive market conditions.
Caption: Minister of Creative Economy Teuku Riefky Harsya delivers remarks at The Authentic Decade MSGLOW 10th Anniversary celebration held at The Glasshouse, Park Hyatt Hotel, Jakarta, Sunday (8/2/2026).
“The Indonesian beauty industry holds tremendous potential. The global market continues to grow, and domestically, the beauty industry has been developing consistently,” said Minister of Creative Economy Teuku Riefky while attending The Authentic Decade MSGLOW 10th Anniversary celebration held at The Glasshouse, Park Hyatt Hotel, Central Jakarta, on Sunday, 8 February 2026.
Minister of Creative Economy Teuku Riefky noted that the number of business players has increased sharply since 2020, dominated by small and medium-sized enterprises. Currently, he continued, nearly 40 percent of sales are generated through digital channels.
Photo: Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
“In other words, the MSGLOW partners present today are part of Indonesia’s digital economic transformation,” Minister of Creative Economy Teuku Riefky added.
Carrying the theme The Authentic Decade, the celebration of MSGLOW’s first decade serves as a symbol of the success of a local brand in sustaining its presence and competing amid the influx of international beauty products. The economic growth generated by MSGLOW is also considered to have contributed to strengthening household economies, particularly for Indonesian women involved as partners and business actors.
Photo: Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
Minister of Creative Economy Teuku Riefky further conveyed that the creative economy sector has absorbed tens of millions of workers and recorded export values exceeding USD 26 billion in 2025. This achievement demonstrates that Indonesian creative products are increasingly trusted and have secured a place in the global market.
“Going forward, we want Indonesia’s beauty industry to become an integral part of these achievements. We aspire for Indonesian beauty products not only to be strong in the domestic market, but also to be present on retail shelves around the world, across international platforms, and in the hearts of global consumers,” said Minister of Creative Economy Teuku Riefky.
Moving ahead, the government, through the Ministry of Creative Economy, is encouraging Indonesia’s beauty industry to become a key contributor to national creative export achievements. Local beauty products are expected not only to maintain strength in the domestic market, but also to gain presence across various international platforms and emerge as preferred choices among global consumers.
As a form of tangible support, the Ministry of Creative Economy remains committed to accompanying local brands such as MSGLOW Beauty through strengthening the business ecosystem, expanding access to global markets, enhancing the capacity of industry players, and fostering strategic collaborations with various international partners.
Photo: Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
MSGLOW Beauty stands as a successful example of a local brand that has been able to elevate Indonesia’s identity within the beauty industry. Through innovation, quality, and collective support, the Ministry of Creative Economy is optimistic that Indonesian beauty products can move further forward and emerge as a new force in the global market.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
