Jakarta, June 22, 2026 – The Ministry of Creative Economy/Creative Economy Agency (Kemenekraf/Ekraf) is closely monitoring public discussions regarding the Business Identification Number (NIB) requirement for content creators following the issuance of Minister of Trade Regulation No. 19 of 2026 concerning Trade Through Electronic Systems (PMSE).
Minister of Creative Economy Teuku Riefky Harsya acknowledged the ongoing public discourse surrounding the NIB requirement for content creators.
To ensure a comprehensive understanding of the policy, the Ministry has engaged in discussions with several creator associations and digital industry stakeholders, including the Indonesian Content Creators Association (AKKI), the Indonesian Content Creators Association (AKKSI), and the Indonesian Historical Content Creators Association (AKKSINDO). Through these engagements, the Ministry seeks to understand the perspectives and aspirations of the creator community while ensuring that the policy is communicated effectively and broadly.
“This policy is not intended to limit creativity, but rather to provide certainty and recognition for creators who have been operating their activities as professional businesses,” emphasized Minister of Creative Economy Teuku Riefky Harsya.
He further explained that the NIB requirement does not apply to all content creators. Creators whose income falls below the Non-Taxable Income Threshold (PTKP) are not required to obtain an NIB.
Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.
“However, for creators who have developed their creative activities into professional income-generating businesses, business legality can serve as an important step toward expanding opportunities and strengthening competitiveness,” he added.
An NIB also provides access to various forms of support, including banking financing, People's Business Credit (KUR), investment opportunities, training programs, business mentoring, incubation initiatives, and other business development facilities offered by the government and strategic partners.
In line with this, regarding the Indonesian Standard Industrial Classification (KBLI), the government, through Statistics Indonesia (BPS) Regulation No. 7 of 2025 concerning KBLI 2025, has introduced business classifications that are more relevant to the diverse activities of digital creators, enabling creative activities to be better recorded within the national economic system.
Creators who already possess an NIB based on KBLI 2020 are not required to revoke or re-register their licenses, as previously issued business licenses remain valid and legally recognized. Adjustments to KBLI codes are only necessary if there are changes in the structure of business activities, as stipulated in Joint Circular Letter No. 4.S of 2026.
Photo: Bureau of Communications, Ministry of Creative Economy/Creative Economy Agency.
The Ministry of Creative Economy views the growth of digital creators as one of the key drivers of Indonesia’s creative economy. Therefore, the government will continue to strengthen socialization efforts and provide assistance in collaboration with various stakeholders to ensure that policy implementation remains inclusive, provides certainty for business actors, and supports the development of a more professional and globally competitive digital creator ecosystem.
Kiagoos Irvan Faisal
Head of Communications Bureau
Ministry of Creative Economy/Creative Economy Agency
