Jakarta, 25 September 2025 — Minister of Creative Economy Teuku Riefky Harsya paid a visit to Nusantara TV at NT Tower, Jakarta. The visit followed up on the audience held on 11 August 2025 and served as a step to strengthen hexahelix collaboration between the government and the media.
Menteri Ekonomi Kreatif, Teuku Riefky Harsya, visitasi NusantaraTV di NT Tower, Jakarta, Kamis (25/09/2025)
On the occasion, Minister Teuku Riefky viewed the transformation of Nusantara TV into a digital television platform as an important step in responding to the changing times. He explained that the creative economy can serve as a key pillar for the middle class. By creating more employment opportunities, young generations are encouraged to be more optimistic in creating and innovating.
“Nusantara TV is no longer merely a conventional television broadcaster, but has transformed into a digital platform. Relying solely on old models would inevitably result in being left behind. Digitalization opens greater opportunities for media to reach wider audiences. The creative industry can support the middle class, generate jobs, and strengthen national culture. Advanced nations are those with strong economies founded upon solid cultural roots,” said Minister Teuku Riefky during his visit on Thursday, 25 September 2025.
Doc. Bureau Communication of The Ministry of Creative Economy/ Creative Economy Agency
According to him, the quality of Indonesia’s creative content must continue to be improved in order to compete in the global digital sphere. Technology serves as a vital instrument to enhance competitiveness while ensuring that society is not left behind amid digital transformation.
“The key lies in quality and competitiveness. Nusantara’s creative content must be connected to the digital world to remain relevant and competitive,” he added.
Founder and President Commissioner of NT Corp Nusantara TV, Nurdin Tampubolon, welcomed the Minister’s visit as a strategic step in supporting the development of the national creative ecosystem.
Doc. Bureau Communication of The Ministry of Creative Economy/ Creative Economy Agency
“The presence of the Minister of Creative Economy reflects the government’s seriousness in advancing Indonesia’s creative potential, from the digital sphere and business sector to the creative economy as a whole. Our potential is immense and must continue to be explored,” said Nurdin.
He emphasized that advanced countries such as Japan, Korea, France, the United Kingdom, and the United States have positioned the creative economy as a significant contributor to their national economies. Indonesia, he noted, holds the same opportunity. Nurdin further highlighted the important role of media in disseminating government policies, including the Asta Cita programs in the creative economy sector.
Doc. Bureau Communication of The Ministry of Creative Economy/ Creative Economy Agency
“The creative economy must be positioned as a new leading sector. With visionary leadership, this ministry is capable of steering Indonesia toward an economy based on creativity. Media such as Nusantara TV can serve as a bridge for public communication, enabling the public to actively support creative economy programs,” he explained.
The visit of Minister Teuku Riefky to Nusantara TV also marked a momentum to strengthen government–media synergy in support of the national agenda. Through a hexahelix approach involving government, academia, business actors, communities, media, and investors, the Ministry of Creative Economy reaffirmed its commitment to making the creative economy a new engine of national growth, starting from the regions.
Doc. Bureau Communication of The Ministry of Creative Economy/ Creative Economy Agency
Also attending the visit were Director of Nusantara TV Dimpos Valentino Diarto Tampubolon, Director of Nusantara TV Randy Monthonaro Tampubolon, Director of Nusantara TV Tommy William Tampubolon, Commercial Director of Nusantara TV Dede Apriadi, President Director of Nusantara TV Don Bosco Selamun, and GM Sales and Marketing of Nusantara TV Indah Permatasari.
Minister Teuku Riefky was accompanied by Deputy for Strategic Development of the Creative Economy Cecep Rukendi, Acting Head of the Bureau for Communication of the Ministry of Creative Economy Kiagoos Irvan Faisal, Minister’s Expert Staff for Media Rocklin Aprilius Siagian, Minister’s Expert Staff for Media Hasbil Mustaqim Lubis, and Director of Television and Radio of the Ministry of Creative Economy Pupung Thoriq Fadhillah.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy/ Creative Economy Agency
