Jakarta, October 1, 2025 – The Ministry of Creative Economy explores a collaboration with the fashion platform Gailbook to drive a new wave of Indonesian fashion designers into the global export market. This strategic initiative will focus on opening access to major fashion hubs such as Dubai, Paris, and London, supported by stronger intellectual property protection and enhanced data exchange.
Minister of Creative Economy, Teuku Riefky Harsya, received an audience from Gailbook in Jakarta, on Wednesday (October 1, 2025).
“The Ministry of Creative Economy is ready to collaborate to strengthen data, simplify regulations, and establish creative by Indonesia as a momentum for export support, particularly in the fashion subsector,” said Minister of Creative Economy Teuku Riefky Harsya during a meeting with Gailbook Co-Founder Nadia Irwan at the Ministry’s office on Wednesday, October 1, 2025.
Gailbook serves as a curated e-retail fashion platform that has connected 40 Indonesian brands with international markets since August 2024. The platform bridges business-to-business (B2B) and business-to-customer (B2C) marketplaces, empowering Indonesia’s creative industry by expanding global market access, building an integrated fashion ecosystem, and stimulating export growth.
The Minister emphasized the importance of international trademark registration as part of intellectual property protection. He also highlighted potential areas for collaboration, including data sharing, participation in trade exhibitions, and empowerment of local artisans.
Doc. Communication Berau of Ministry Creative Economy/Creative Economy Agency.
“Every brand featured on Gailbook must hold an intellectual property certificate to secure trademark or patent protection, ensuring that their products are not pirated or duplicated. International trademark registration is also crucial to prevent unauthorized use by other parties,” added Minister Teuku Riefky, who was accompanied by Head of the Center for Data and Information, Reslyana Dwitasari.
On the same occasion, the Minister’s Special Advisor for Strategic Issues, Gemintang K. Mallarangeng, elaborated on the Ministry’s structural framework and the hexahelix approach that has consistently guided its collaborative efforts.
“The Ministry of Creative Economy consistently applies the hexahelix approach, encompassing six elements—government, academia, business, associations or communities, media, and financial institutions—to address the challenges faced by the creative industry,” explained Gemintang.
Doc. Communication Berau of Ministry Creative Economy/Creative Economy Agency.
In line with this, Director of Fashion Romi Astuti mentioned potential collaboration between the Ministry and Gailbook through the Akselerasi Ekspor Kreasi Indonesia (ASIK) program, which connects local creative potential with global opportunities.
“We warmly welcome this initiative and look forward to further collaboration. The ASIK program has entered its second batch, targeting the same export markets as Gailbook—namely Malaysia and Singapore. Prior to export exhibitions, business matching sessions will be held to connect brands with global supply chains,” said Romi Astuti.
Nadia Irwan added that there are four potential areas of collaboration with the Ministry: facilitating access to export data and regulations, co-organizing international promotion programs (trade shows), showcasing and promoting cultural heritage, and empowering artisans.
“Gailbook hopes to open stores in key global fashion centers such as Dubai, Paris, and London. We also aim to build a community where each fashion brand has not just a product listing, but a strong customer base in each country. Moreover, we want to empower artisans so their products can be marketed and accessed by international buyers,” said Nadia Irwan.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
