Depok, July 28, 2025 – Minister of Creative Economy, Teuku Riefky Harsya, encourages young police officers to become drivers of the creative economy through digital collaboration and entrepreneurship. He conveyed this message at the National Leadership Meeting (Rapimnas) of the Police Sons and Daughters Family (KBPP Polri) at the Mobile Brigade Headquarters in Depok on Monday, July 28, 2025, as part of efforts to strengthen the creative sector’s contribution to Indonesia Emas 2045.
Menteri Ekraf Teuku Riefky Harsya memberi sambutan dan menjadi narasumber pada Rapat Pimpinan Nasional (Rapimnas) Keluarga Besar Putra Putri (KBPP) Polri, Depok, Senin (28/07/2025).
Minister Teuku Riefky attended and delivered a keynote address at the event, stressing that KBPP Polri is expected to recognize the creative economy as a primary driver of national development. This is reflected in various forms of collaboration aimed at generating added value, job creation, and investment.
“The creative economy has proven to be one of the sectors capable of driving national economic growth and creating job opportunities. The young generation of Bhayangkara has great potential to become agents of change in building national resilience,” said the Minister of Creative Economy while serving as a speaker at the event.
“Their role as content creators, digital entrepreneurs, and drivers of creative communities makes them an important force for spreading positive narratives, promoting national values, and campaigning for an adaptive attitude that is still rooted in Pancasila,” said the Minister of Creative Economy.
Dok. Biro Komunikasi Kemenekraf.
The Minister of Creative Economy stated that the creative economy sector has absorbed more than 26 million workers in 2024, with the majority coming from the Millennial and Gen Z generations. The Minister hopes that the younger generation will continue to be agents of transformation, driving growth and sustainability of the creative ecosystem in Indonesia.
"As drivers of creative economy, young people can play an active role through various activities such as utilizing social media, developing startups, participating in training, creating environmentally friendly products, utilizing technology, and encouraging collaboration to create a more solid creative economy ecosystem. Let's work together to build a brighter future through highly competitive creative entrepreneurship that benefits the wider community. We hope that the KBPP Polri can become active players in the creative economy as part of the transformation towards Indonesia Emas 2045," said the Minister of Creative Economy.
Dok. Biro Komunikasi Kemenekraf.
Some potential collaborations between the Ministry of Creative Economy and the KBPP Polri that can be synergized include the Gen Matic (Technology-Literate Generation) Program to prepare the younger generation to become affiliates and content creators. On the other hand, the Content to The Next Level Program, as part of the KBPP Polri's role, provides material related to cybersecurity and the Intellectual Property Protection and Commercialization Facilitation Program as a form of socialization of legal provisions and criminal consequences in the event of copyright infringement.
Following the presentation, a discussion session was held, moderated by Bane Raja Manalu, a member of KBPP Polri and a member of Commission VII of the Indonesian House of Representatives. Several KBPP Polri members from North Sumatra, Riau Islands, Central Java, and West Nusa Tenggara asked questions related to access to creative economy resources and the challenges faced by various regions in advancing the creative economy sub-sector, which has an impact on the nation's economy.
Dok. Biro Komunikasi Kemenekraf.
The KBPP Polri expressed its readiness to collaborate and play a role in national development that preserves Indonesia's diversity as a form of strength by uniting voices at the National Executive Meeting held on July 27-29, 2025. The Chairperson of KBPP Polri, Evita Nursanty, who is also the Deputy Chairperson of Commission VII of the Indonesian House of Representatives, stated that the momentum of the Rapimnas was a form of evaluation and acceleration of organizational consolidation as well as strengthening the work program of KBPP Polri in order to realize a just, prosperous, and civilized Indonesia.
“The KBPP Polri functions as a dynamizer, catalyst, and communicator in advocating for national politics, which can be interpreted as an active role in maintaining and advancing Indonesia's unity amidst its diversity of ethnicity, religion, and culture.
By upholding Pancasila and the Unitary State of the Republic of Indonesia, as well as loyalty to the organization, KBPP Polri members are expected to contribute positively in the context of developing MSMEs and the creative economy based on digital transformation," said Evita Nursanty.
Dok. Biro Komunikasi Kemenekraf.
Accompanying the Minister of Creative Economy were Deputy for Strategic Development of the Creative Economy Cecep Rukendi; Inspector of the Ministry of Creative Economy Kombes Pol Achmadi; and Special Staff for Communication, Media, and Public Services, Renanda Bachtar.
Kiagoos Irvan Faisal
Acting Head of the Communication Bureau
Ministry of Creative Economy/Creative Economy Agency
