Jakarta, 28 April, 2026 – The Ministry of Creative Economy/Creative Economy Agency, through its Directorate of Culinary, is facilitating local brands at the international event Food, Hotel & Tourism Bali (FHTB) 2026. This initiative represents a key strategy to enable Indonesian creative products to penetrate global supply chains.
The Ministry of Creative Economy/Creative Economy Agency, through its Directorate of Culinary, is facilitating local brands at the international event Food, Hotel & Tourism Bali (FHTB) 2026.
“Through this event, business players gain promotional access as well as concrete opportunities to build partnerships, open export channels, and strengthen Indonesia’s position in the global culinary industry value chain,” said Minister of Creative Economy Teuku Riefky Harsya on Tuesday (28/4).
FHTB 2026, held from April 28–30, 2026 at the Bali Nusa Dua Convention Center (BNDCC), marks its 14th edition, featuring more than 300 participants from various countries. The Ministry of Creative Economy brought five culinary brands nurtured under the ASIK (Acceleration of Indonesian Creative Exports) program since 2025, namely TERVE, Muntigunung Community, Sekatup Sari Indonesia, Imago Raw Honey, and Roemah Koffie.
The Deputy for Creativity in Culture and Design of the Ministry of Creative Economy, Yuke Sri Rahayu, also incorporated a local intellectual property (IP), Punopals, as the main visual element in promotional materials. This step forms part of a strategy to strengthen local identity while applying a creative approach to enhance the appeal of Indonesian culinary products.
“Collaboration with local IP such as Punopals is an effort to strengthen the added value of culinary products, ensuring they are not only superior in taste but also possess a strong identity and competitive visual appeal. Through FHTB, we are also reinforcing the acceleration of the ASIK program so that Indonesian culinary products are increasingly ready to penetrate export markets through more creative and sustainable approaches,” said Yuke.
Documentation: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
Through this participation, efforts to strengthen the culinary industry value chain continue to be advanced alongside the increasing competitiveness of local products in the global market. The food and beverage industry is also showing positive growth prospects, with a projected market value reaching USD 4.346 billion in 2025 and a growth rate of 10.79%.
This potential is further reinforced through FHTB, which serves as a strategic platform to showcase innovation, industry trends, and sustainable practices in the hospitality and culinary sectors. Beyond promotion, the event also functions as a space for business matching, network expansion, and knowledge exchange among industry players.
On the other hand, the recovery of the tourism sector presents significant opportunities for the development of the creative economy. In 2023, international tourist arrivals reached 11.68 million, with Bali as the main destination attracting 5.25 million visits. This influx represents a potential market for the culinary subsector and other creative economy sectors to expand market reach, increase product exposure, and deliver creativity-based experiences that enhance destination value.
Through FHTB 2026, the creative economy is further affirmed as the new engine of growth, with the culinary subsector standing out as a key driver capable of generating added value, opening export opportunities, and strengthening Indonesia’s position on the global stage through innovation and cross-sector collaboration.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
