Jakarta, August 24, 2025 – Deputy Minister of the Ministry of Creative Economy/Creative Economy Agency Irene Umar joined thousands of participants in the Merdeka Run 2025 held around the National Monument (Monas) area in Jakarta. The event is also interpreted as a platform that brings new energy to the development of the creative economy as the new engine of growth.
Wakil Menteri Ekonomi Kreatif, Irene Umar, ikut meramaikan gelaran Merdeka Run 2025, Jakarta, Minggu (24/08/2025).
“Merdeka Run is not only about sports but also about togetherness and the spirit to keep moving forward. Just like the creative economy, creativity is born from positive energy and the collaborations we build together as we look toward the future,” said Deputy Minister of Creative Economy Irene at the event on Sunday, August 24, 2025.
As part of the commemoration of the 80th Anniversary of the Republic of Indonesia, Merdeka Run featured two main categories: an 8-kilometer run for the public and a 4.5-kilometer family category. Thousands of people from various backgrounds participated from early morning, ranging from students and sports communities to creative industry activists.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Merdeka Run not only promotes physical health but also strengthens unity. The enthusiastic atmosphere demonstrated how sports can create inclusive public spaces, strengthen intergenerational bonds, and become a platform for expressions and cross-sector collaboration.
This is a concrete example of synergy between sports and creativity that inspire one another, open spaces for engagement, and strengthen a creative economy ecosystem grounded in public participation. More than just a running competition, the event serves as a reminder that the spirit of independence must continue to be upheld through hard work and consistency.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Just as sports require discipline and practice, the creative economy grows through perseverance, innovation, and capacity building among creative practitioners. From running tracks to creative spaces, this collective energy will strengthen Indonesia’s position as a global center of creativity.
The Ministry of Creative Economy views this event as a momentum to reinforce sportsmanship, nationalism, and cross-sector collaboration as new energy toward Indonesia Emas 2045. The spirit built through mass participation in sports is believed to foster public optimism, strengthen determination, and drive the growth of a more resilient creative economy ecosystem.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
