Ministry of Creative Economy and Jakarta Provincial Government Develop Strategy to Showcase Local Creations Globally

Kemenekraf/Bekraf RISelasa, 14 Januari 2025
Ministry of Creative Economy and Jakarta Provincial Government Develop Strategy to Showcase Local Creations Globally

Jakarta, January 13, 2025 – The creative economy cannot thrive without the support of all stakeholders. This belief has driven the Ministry of Tourism and Creative Economy/Creative Economy Agency to collaborate with the Jakarta Regional Development Planning Agency (Bappeda DKJ) and the Jakarta Tourism and Creative Economy Agency (Disparekraf DKJ) to formulate strategies that will accelerate Jakarta’s presence on the global stage.


The discussion took place during an audience session at the Sapta Pesona Building on Monday, January 13, 2025. Minister of Creative Economy/Head of Creative Economy Agency, Teuku Riefky Harsya, and Deputy Minister of Creative Economy, Irene Umar, welcomed Atika Nur Rahmania, Head of Bappeda DKJ, and Andhika Permata, Head of Disparekraf DKJ.


"Given Jakarta’s status as a priority region for the development of Indonesia’s creative economy, collaboration should not be limited to infrastructure development and public space revitalization. Annual events and festivals must also be routinely held to showcase authentic local creative works from Jakarta," stated Minister of Creative Economy Riefky.


Supporting this idea, Deputy Minister Irene agreed on the need to establish a calendar of events aligned with the vision of Jakarta 500 Years. The goal is to synchronize Jakarta’s 17 creative economy subsectors into a thematic concept.


"Jakarta has its own art identity. We can engage local communities through art events that are dynamic and periodic, providing consistent activation for creative economy players. Promotion, marketing, and licensing for Jakarta's creative products must also be synergized," explained Irene.


Atika, Head of Bappeda DKJ, emphasized that establishing an integrated and sustainable economic framework requires global connectivity. She highlighted that promoting cultural experiences could be a key strength in accelerating Jakarta’s transformation into a hub for tourism, creative economy, and cultural development.


"Collaborating to strengthen Jakarta’s identity in the lead-up to its 500th anniversary will require validation and standardization of the quality and character of creative economy products. We aim to spark the creativity of Jakarta residents, encouraging them to feel more engaged and proud of their city," said Atika.


Meanwhile, Andhika Permata, Head of Disparekraf DKJ, stressed the importance of seizing this momentum to enhance Jakarta’s global image. He noted that cluster development activities should involve aspects of economics, culture, politics, and creativity.

The session was also attended by Dessy Ruhati, Secretary of the Ministry/Principal Secretary of the Ministry of Creative Economy; Cecep Rukendi, Deputy for Strategic Creative Economy Development; Muhammad Neil El Himam, Deputy for Digital and Technology Creativity; Agustini Rahayu, Deputy for Media Creativity; Aulia Chloridiany, Director of Marketing System Development and Institutional Relations; and the Head of Marketing Systems Sub-Directorate at the Ministry of Creative Economy.

Kiagoos Irvan Faisal

Acting Head of the Communications Bureau

Ministry of Creative Economy/Creative Economy Agency


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