Jakarta, 21 October 2025 – In celebration of National Creative Economy Day (Hekrafnas) 2025, the Ministry of Creative Economy has forged a strategic collaboration with Lippo Mall Nusantara through Styles AsikFest, featuring 20 curated local brands. This week-long festival serves as a pilot project that will be replicated across 69 Lippo Malls in 36 cities, opening national market access for creative MSMEs while directly connecting them with consumers.
Wakil Menteri Ekonomi Kreatif, Irene Umar, visitasi saat pembukaan penyelenggaraan Styles AsikFest di Lippo Mall Nusantara, Jakarta, Selasa (21/10/2025).
Deputy Minister of Creative Economy Irene Umar, who attended the opening ceremony, stated that Styles AsikFest provides a promotional and interaction space for creative economy players from various subsectors, including culinary, fashion, crafts, design, as well as games and animated films.
“Out of the 17 creative economy subsectors, what we need today is space to showcase what Indonesia has to offer. Many people are not yet aware that we have outstanding local board games, footwear, and fashion brands. Through this festival, all of these can be showcased and accessed directly by the public,” said the Deputy Minister at Lippo Mall Nusantara on Tuesday, 21 October 2025.
Styles AsikFest (formerly known as ZU Festival) is part of the Oktoberkreasi campaign series and features 20 curated brands, including Butter Baby, La Moringa, Andaliman Pulo Samosir, Roemah Koffie, and Havilla Tea from the culinary subsector; KAR Jewelry from crafts; Khinz, Mora & Olfi, and Wanaloka from design; Sovlo, Kasual, Pala Nusantara, and Adrie Basuki from fashion; Tenka Street from fine arts; Impian Studio from games; and Tentang Anak from the animated film subsector. In addition to product exhibitions, the festival also presents six main performers who will enliven the entertainment stage on 24–25 October 2025.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
The Deputy Minister emphasized that this activity is a follow-up to the Memorandum of Understanding between the Ministry of Creative Economy and Lippo Malls Indonesia on the utilization of infrastructure and business assets to develop the creative economy ecosystem.
“This festival is part of the Oktoberkreasi campaign that we are running throughout October. The goal is for people across Indonesia to feel the spirit of shopping for local creative economy products. This festival is also our pilot project with Lippo Malls, and going forward we hope this collaboration can be expanded across the entire Lippo Mall network in various cities,” she explained.
Chief Marketing Officer of Lippo Malls Indonesia, Santiwati Basuki, conveyed the company’s commitment to supporting the promotion and market expansion of local creative economy products. Currently, Lippo Malls Indonesia operates 69 malls across 36 cities and 17 provinces, which can serve as strategic channels to connect creative economy players with consumers.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
“We are ready to support this initiative through its next stages, including expansion to other cities. This festival not only provides a retail space, but also presents various activities on the main stage so visitors can interact directly with creative economy players,” said Santiwati.
She further explained that Lippo Malls Indonesia has developed a platform called “Styles” as a hub for active visitor engagement in various creative promotional activities.
“We named this event Styles AsikFest as part of our Styles platform initiative. Here, visitors do not only make transactions, but also engage through various interactive programs. Visitors can collect shopping points that can be redeemed for attractive vouchers and participate in various on-site games,” she added.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
Through the organization of Styles AsikFest, the Ministry of Creative Economy reaffirms its commitment to expanding market access for creative economy players and strengthening pride in local creative products. The festival is expected to become an initial step toward broader market access for local creative works, while reinforcing the national creative ecosystem through collaboration between the government, industry players, and the public.
Kiagoos Irvan Faisal
Acting Head of the Bureau of Communication
Ministry of Creative Economy / Creative Economy Agency
