Jakarta, 27 August 2025 – The Ministry of Creative Economy, together with the Indonesian Association of Advertising Companies (P3I), organized Advertising Camp 2025 to prepare 50 selected young talents to seize opportunities in the digital advertising industry, which is growing by up to 16% annually. This program serves as a platform for the younger generation to sharpen creativity, develop innovation, and strengthen the role of the advertising subsector in the national economy.
Kementerian Ekonomi Kreatif bersama Persatuan Perusahaan Periklanan Indonesia (P3I) menyelenggarakan Advertising Camp 2025, Jakarta, Rabu (27/08/2025).
“Advertising Camp 2025 is a place for young people to create and innovate in the advertising industry. This subsector has proven to be dynamic, absorbing tens of thousands of workers and experiencing rapid growth in line with the rise of digital advertising. Young creative talents in advertising will become key drivers in strengthening Indonesia’s creative economy, which we are now pushing as the new engine of growth for national development,” said Minister of Creative Economy Teuku Riefky Harsya during the Advertising Camp 2025 program held on 27–29 August 2025 at the Jakarta Creative Hub and the HB Jassin Auditorium, Taman Ismail Marzuki, Jakarta.
Deputy for Media Creativity of the Ministry of Creative Economy, Agustini Rahayu, stated that advertising remains an industry with significant growth potential. According to the PwC Global Entertainment & Media Outlook 2024–2028, the industry is projected to reach US$1 trillion by 2026, with a 6.7% annual growth rate.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
“In Indonesia, the advertising subsector absorbed more than 70,000 workers in 2023, a 40% increase from the previous year. This growth is fueled by digital advertising, which grows on average 14–16% per year. Advertising Camp 2025 is presented to ensure our talents are prepared to respond to both the opportunities and the challenges ahead,” explained Deputy Agustini Rahayu.
Advertising Camp 2025 features various sessions delivered by experts from the advertising subsector and concludes with final presentations where participants showcase their skills. Director of Advertising, Selliane Ishak, highlighted the enthusiasm of participants from diverse regions.
“More than one hundred university students applied, and after the selection process, 50 of the best participants were chosen from across the country, from West Sumatra to Malang. Over three days, they took part in intensive training before presenting their work in the final session,” said Selliane.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Advertising Camp 2025 is designed as a program to equip young people, especially university students, with a comprehensive understanding of the advertising industry landscape. Through workshops, inspirational sessions, and interactive discussions, participants are trained to refine creative ideas, formulate communication strategies, and develop campaigns based on research and digital trends.
Chairman of the Indonesian Association of Advertising Companies (P3I), Janoe Arijanto, stated that the main objective of the program is to develop a new generation that is not only ready to enter the workforce but also bold enough to become entrepreneurs in the communication and advertising sector.
“We believe Indonesian talents are highly creative, and here we strive to elevate their capacities not only in creativity but also in business. During these three days, participants learn to craft strategies, analyze insights, use media, and execute digital campaigns. The expectation is that they will not only become creative workers but also entrepreneurs who build the future of the advertising industry,” said Janoe.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
The Ministry of Creative Economy is committed to making Advertising Camp an annual program to produce a new generation of Indonesian advertising professionals. Through collaboration with associations and industry players, the Ministry of Creative Economy is optimistic that this subsector will become increasingly adaptive, innovative, and capable of contributing significantly to the national economy.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
