Jakarta, 18 April, 2026 – The Ministry of Creative Economy/Creative Economy Agency (Ekraf) continues to drive the transformation of a sustainable fashion industry through cross-sector collaboration with academia and industry players. This commitment was reaffirmed through the Dressponsible Vol.2 program held at the Auditorium of the Bank Indonesia Museum, Jakarta, on Saturday (April 18).
The Ministry of Creative Economy/Creative Economy Agency (Ekraf) continues to promote the transformation of a sustainable fashion industry through cross-sector collaboration with academia and industry players. This commitment was reaffirmed through the Dressponsible Vol.2 program held at the Auditorium of the Bank Indonesia Museum, Jakarta, on Saturday (April 18, 2026).
The Deputy for Cultural Creativity and Design of the Ministry of Creative Economy, Yuke Sri Rahayu, stated that collaboration between government, academia, industry, and communities is key to accelerating the transformation toward a sustainable fashion ecosystem.
“The Ministry of Creative Economy continues to strengthen this narrative through various collaborative platforms and the enhancement of public literacy,” she said.
Dressponsible Vol. 2 is an educational campaign program based on the final project of students from the London School of Public Relations (LSPR), aimed at raising awareness of the impacts of fast fashion while encouraging the public to shift toward more sustainable fashion consumption. In this regard, the government also continues to encourage the public to be more mindful in using fashion products.
Doc: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
The event was attended by approximately 100 participants, including representatives from government, media, content creators, creative industry players, communities, and academia. The program aligns with the Sustainable Development Goals (SDGs), carrying the message “Dress Smart, Stay Responsible” as a call for more conscious consumption.
The Ministry of Creative Economy considers this initiative an important part of strengthening the sustainable fashion trend in Indonesia, which is increasingly developing through circular economy practices such as reduce, reuse, recycle, and upcycle, as well as the utilization of digital platforms as a means of public education. Amid challenges related to production costs and limited adoption, hexahelix collaboration with academia is seen as crucial in amplifying this movement.
“We highly appreciate this initiative by students as it serves as a platform for education and campaigning on sustainable fashion trends, such as circular fashion, secondhand, and capsule wardrobe. This is where the role of all stakeholders present—government, academia, media, and providers of public spaces—becomes essential in strengthening education as a key channel for this issue. The younger generation, who are increasingly showing concern for this issue, can amplify its impact through social media and academic publications,” said Acting Director of Fashion at the Ministry of Creative Economy, Romi Astuti, during the press conference session.
Doc: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
Meanwhile, the Tourism and Creative Economy Office of DKI Jakarta Province views the fashion subsector as one of the key drivers of the regional creative economy. It supports initiatives such as Dressponsible Vol. 2 to strengthen young talent and expand opportunities for collaboration and promotion of sustainable fashion campaigns.
“Fashion is a leading subsector with a significant contribution to the creative economy of DKI Jakarta. With creative economy growth reaching 6.6 percent, surpassing regional GDP growth of 4.40 percent, this demonstrates strong potential for further development. Therefore, we support various initiatives, including those led by students, as platforms to encourage innovation and the use of media and public spaces to campaign for sustainable fashion,” said Head of the Tourism and Creative Economy Professional Training Center of DKI Jakarta Province, Endrati Fariani.
Doc: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
The Head of the Bank Indonesia Museum (MUBI), Rio Wardhanu, stated that museums as public spaces are ready to accommodate various educational and collaborative activities. He emphasized his commitment to opening opportunities for synergy with museums to create broad societal impact.
“Museums function as bridges for dialogue, creativity, and collaboration, as well as spaces for gathering and discussing relevant issues. Within MUBI’s framework, the first pillar is education. Therefore, as long as activities are educational, we will support them. The next pillar is inclusivity, meaning we do not differentiate between activities as long as they align with our vision. We support this event, especially its tagline, ‘Dress Smart, Stay Responsible.’ We encourage more mindful consumption,” said Rio.
Doc: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
Dressponsible Vol. 2 adopted a creative and participatory campaign approach through the production of a public service advertisement titled “Dibalik Tren,” which was premiered after the discussion session with speakers. The event continued with a trunk show featuring several local brands such as Arjun Putra, Allemonq, Adrie Basuki, and Limittes, showcasing visual and practical interpretations of sustainable fashion.
The Secretary of the LSPR Communication Study Program, Melvin Bonardo Simanjuntak, explained that the campaign was designed by students as an educational medium that is both practical and relevant to everyday life.
Doc: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
“Students are given the freedom to choose the form of their final project, and through Dressponsible they developed a campaign program consisting of a press conference session with stakeholders, as well as the production of public service advertisements and a trunk show, as communication tools expected to drive behavioral change so that fashion consumption no longer contributes to environmental damage,” he explained.
Dressponsible Vol. 2 demonstrates that the new direction of the creative economy is not only about creativity but also about sustainability as added value. Movements like this reaffirm that the future of the creative economy is shaped not only by trends but also by awareness and responsibility. Through a collaborative and creativity-based approach, the fashion subsector has the potential to become a new engine of growth that drives economic progress while delivering positive impacts for the environment and society.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
